WEBVTT
Kind: captions
Language: en

00:00:08.720 --> 00:00:13.750 align:start position:0%
 
you

00:00:13.750 --> 00:00:13.760 align:start position:0%
 
 

00:00:13.760 --> 00:00:16.700 align:start position:0%
 
all<00:00:14.760><c> right</c><00:00:14.879><c> hello</c><00:00:15.780><c> everybody</c><00:00:16.080><c> i'm</c><00:00:16.320><c> alexi</c>

00:00:16.700 --> 00:00:16.710 align:start position:0%
all right hello everybody i'm alexi
 

00:00:16.710 --> 00:00:18.800 align:start position:0%
all right hello everybody i'm alexi
Crowborough<00:00:17.039><c> the</c><00:00:17.220><c> organizer</c><00:00:17.700><c> of</c><00:00:17.789><c> SF</c><00:00:18.480><c> spark</c>

00:00:18.800 --> 00:00:18.810 align:start position:0%
Crowborough the organizer of SF spark
 

00:00:18.810 --> 00:00:21.499 align:start position:0%
Crowborough the organizer of SF spark
and<00:00:19.189><c> actually</c><00:00:20.189><c> this</c><00:00:20.430><c> time</c><00:00:20.759><c> it's</c><00:00:21.060><c> a</c><00:00:21.119><c> part</c><00:00:21.360><c> of</c>

00:00:21.499 --> 00:00:21.509 align:start position:0%
and actually this time it's a part of
 

00:00:21.509 --> 00:00:22.850 align:start position:0%
and actually this time it's a part of
the<00:00:21.630><c> cognitive</c><00:00:21.779><c> frameworks</c><00:00:22.259><c> festival</c><00:00:22.710><c> is</c><00:00:22.830><c> a</c>

00:00:22.850 --> 00:00:22.860 align:start position:0%
the cognitive frameworks festival is a
 

00:00:22.860 --> 00:00:25.519 align:start position:0%
the cognitive frameworks festival is a
citywide<00:00:23.310><c> series</c><00:00:23.970><c> of</c><00:00:24.119><c> meetups</c><00:00:24.450><c> we</c><00:00:25.140><c> start</c><00:00:25.410><c> on</c>

00:00:25.519 --> 00:00:25.529 align:start position:0%
citywide series of meetups we start on
 

00:00:25.529 --> 00:00:27.440 align:start position:0%
citywide series of meetups we start on
Mondays<00:00:25.950><c> use</c><00:00:26.340><c> it</c><00:00:26.550><c> today</c><00:00:26.700><c> and</c><00:00:26.970><c> have</c><00:00:27.210><c> it</c><00:00:27.329><c> all</c>

00:00:27.440 --> 00:00:27.450 align:start position:0%
Mondays use it today and have it all
 

00:00:27.450 --> 00:00:28.999 align:start position:0%
Mondays use it today and have it all
around<00:00:27.599><c> the</c><00:00:27.720><c> city</c><00:00:27.930><c> it's</c><00:00:28.110><c> College</c><00:00:28.559><c> spark</c><00:00:28.890><c> is</c>

00:00:28.999 --> 00:00:29.009 align:start position:0%
around the city it's College spark is
 

00:00:29.009 --> 00:00:31.220 align:start position:0%
around the city it's College spark is
data<00:00:29.220><c> pipelines</c><00:00:29.700><c> for</c><00:00:30.480><c> machine</c><00:00:30.779><c> learning</c><00:00:31.140><c> and</c>

00:00:31.220 --> 00:00:31.230 align:start position:0%
data pipelines for machine learning and
 

00:00:31.230 --> 00:00:33.260 align:start position:0%
data pipelines for machine learning and
AI<00:00:31.349><c> and</c><00:00:31.710><c> here</c><00:00:32.189><c> are</c><00:00:32.309><c> chartboost</c><00:00:32.730><c> with</c><00:00:33.030><c> Deepak</c>

00:00:33.260 --> 00:00:33.270 align:start position:0%
AI and here are chartboost with Deepak
 

00:00:33.270 --> 00:00:35.389 align:start position:0%
AI and here are chartboost with Deepak
tocrawl<00:00:33.570><c> who</c><00:00:34.230><c> is</c><00:00:34.380><c> a</c><00:00:34.410><c> VP</c><00:00:34.800><c> of</c><00:00:34.890><c> Oracle</c><00:00:35.190><c> engine</c>

00:00:35.389 --> 00:00:35.399 align:start position:0%
tocrawl who is a VP of Oracle engine
 

00:00:35.399 --> 00:00:37.250 align:start position:0%
tocrawl who is a VP of Oracle engine
earring<00:00:35.579><c> here</c><00:00:35.790><c> and</c><00:00:36.000><c> the</c><00:00:36.630><c> service</c><00:00:36.960><c> is</c><00:00:37.079><c> very</c>

00:00:37.250 --> 00:00:37.260 align:start position:0%
earring here and the service is very
 

00:00:37.260 --> 00:00:39.500 align:start position:0%
earring here and the service is very
interesting<00:00:37.739><c> stuff</c><00:00:37.950><c> Deepika</c><00:00:38.550><c> tell</c><00:00:38.760><c> us</c><00:00:38.910><c> about</c>

00:00:39.500 --> 00:00:39.510 align:start position:0%
interesting stuff Deepika tell us about
 

00:00:39.510 --> 00:00:42.500 align:start position:0%
interesting stuff Deepika tell us about
Buddhas<00:00:40.469><c> sure</c><00:00:41.070><c> so</c><00:00:41.610><c> Chad</c><00:00:41.910><c> booth</c><00:00:42.059><c> is</c><00:00:42.329><c> the</c>

00:00:42.500 --> 00:00:42.510 align:start position:0%
Buddhas sure so Chad booth is the
 

00:00:42.510 --> 00:00:44.090 align:start position:0%
Buddhas sure so Chad booth is the
world's<00:00:42.750><c> largest</c><00:00:42.989><c> monetization</c><00:00:43.860><c> platform</c>

00:00:44.090 --> 00:00:44.100 align:start position:0%
world's largest monetization platform
 

00:00:44.100 --> 00:00:47.029 align:start position:0%
world's largest monetization platform
for<00:00:44.489><c> gaming</c><00:00:44.760><c> audiences</c><00:00:45.269><c> we</c><00:00:46.109><c> have</c><00:00:46.350><c> our</c><00:00:46.530><c> SDK</c>

00:00:47.029 --> 00:00:47.039 align:start position:0%
for gaming audiences we have our SDK
 

00:00:47.039 --> 00:00:48.619 align:start position:0%
for gaming audiences we have our SDK
which<00:00:47.190><c> is</c><00:00:47.339><c> basically</c><00:00:47.699><c> a</c><00:00:47.789><c> piece</c><00:00:47.999><c> of</c><00:00:48.149><c> code</c><00:00:48.329><c> for</c>

00:00:48.619 --> 00:00:48.629 align:start position:0%
which is basically a piece of code for
 

00:00:48.629 --> 00:00:51.290 align:start position:0%
which is basically a piece of code for
mobile<00:00:48.989><c> game</c><00:00:49.170><c> developers</c><00:00:49.649><c> in</c><00:00:49.859><c> over</c><00:00:50.519><c> 300,000</c>

00:00:51.290 --> 00:00:51.300 align:start position:0%
mobile game developers in over 300,000
 

00:00:51.300 --> 00:00:53.810 align:start position:0%
mobile game developers in over 300,000
apps<00:00:51.480><c> so</c><00:00:52.170><c> my</c><00:00:52.350><c> a</c><00:00:52.379><c> percent</c><00:00:52.800><c> of</c><00:00:52.859><c> the</c><00:00:52.949><c> top</c><00:00:53.129><c> ios</c><00:00:53.670><c> and</c>

00:00:53.810 --> 00:00:53.820 align:start position:0%
apps so my a percent of the top ios and
 

00:00:53.820 --> 00:00:56.689 align:start position:0%
apps so my a percent of the top ios and
android<00:00:53.909><c> developers</c><00:00:54.629><c> use</c><00:00:55.589><c> our</c><00:00:55.859><c> sdk</c><00:00:56.309><c> solution</c>

00:00:56.689 --> 00:00:56.699 align:start position:0%
android developers use our sdk solution
 

00:00:56.699 --> 00:00:58.639 align:start position:0%
android developers use our sdk solution
for<00:00:56.850><c> monetization</c><00:00:57.359><c> which</c><00:00:58.079><c> basically</c><00:00:58.379><c> means</c>

00:00:58.639 --> 00:00:58.649 align:start position:0%
for monetization which basically means
 

00:00:58.649 --> 00:01:02.149 align:start position:0%
for monetization which basically means
that<00:00:58.829><c> they</c><00:00:59.640><c> utilize</c><00:00:59.850><c> us</c><00:01:00.390><c> to</c><00:01:00.809><c> show</c><00:01:01.140><c> ads</c><00:01:01.440><c> mostly</c>

00:01:02.149 --> 00:01:02.159 align:start position:0%
that they utilize us to show ads mostly
 

00:01:02.159 --> 00:01:04.490 align:start position:0%
that they utilize us to show ads mostly
video<00:01:02.429><c> as</c><00:01:02.640><c> playable</c><00:01:03.269><c> ads</c><00:01:03.600><c> interstitial</c><00:01:04.320><c> ads</c>

00:01:04.490 --> 00:01:04.500 align:start position:0%
video as playable ads interstitial ads
 

00:01:04.500 --> 00:01:08.270 align:start position:0%
video as playable ads interstitial ads
and<00:01:05.360><c> they</c><00:01:06.360><c> make</c><00:01:06.540><c> money</c><00:01:06.720><c> to</c><00:01:07.020><c> that</c><00:01:07.200><c> right</c><00:01:07.590><c> and</c><00:01:07.800><c> so</c>

00:01:08.270 --> 00:01:08.280 align:start position:0%
and they make money to that right and so
 

00:01:08.280 --> 00:01:10.310 align:start position:0%
and they make money to that right and so
we<00:01:08.430><c> have</c><00:01:08.640><c> all</c><00:01:08.850><c> these</c><00:01:08.970><c> 90%</c><00:01:09.600><c> of</c><00:01:09.630><c> the</c><00:01:09.720><c> top</c><00:01:09.900><c> closing</c>

00:01:10.310 --> 00:01:10.320 align:start position:0%
we have all these 90% of the top closing
 

00:01:10.320 --> 00:01:12.410 align:start position:0%
we have all these 90% of the top closing
ios<00:01:10.620><c> and</c><00:01:10.770><c> android</c><00:01:10.860><c> apps</c><00:01:11.280><c> on</c><00:01:11.430><c> one</c><00:01:11.610><c> side</c><00:01:11.820><c> we</c><00:01:12.300><c> also</c>

00:01:12.410 --> 00:01:12.420 align:start position:0%
ios and android apps on one side we also
 

00:01:12.420 --> 00:01:14.510 align:start position:0%
ios and android apps on one side we also
have<00:01:12.630><c> some</c><00:01:13.020><c> of</c><00:01:13.050><c> the</c><00:01:13.170><c> largest</c><00:01:13.320><c> gaming</c><00:01:13.979><c> studios</c>

00:01:14.510 --> 00:01:14.520 align:start position:0%
have some of the largest gaming studios
 

00:01:14.520 --> 00:01:15.680 align:start position:0%
have some of the largest gaming studios
like<00:01:15.240><c> EA</c>

00:01:15.680 --> 00:01:15.690 align:start position:0%
like EA
 

00:01:15.690 --> 00:01:20.149 align:start position:0%
like EA
Zynga<00:01:16.409><c> big</c><00:01:17.009><c> fish</c><00:01:17.189><c> casino</c><00:01:17.990><c> Kane</c><00:01:18.990><c> running</c><00:01:19.740><c> ads</c>

00:01:20.149 --> 00:01:20.159 align:start position:0%
Zynga big fish casino Kane running ads
 

00:01:20.159 --> 00:01:22.550 align:start position:0%
Zynga big fish casino Kane running ads
to<00:01:20.909><c> drive</c><00:01:21.060><c> user</c><00:01:21.479><c> acquisition</c><00:01:21.719><c> and</c><00:01:22.290><c> to</c><00:01:22.350><c> drive</c>

00:01:22.550 --> 00:01:22.560 align:start position:0%
to drive user acquisition and to drive
 

00:01:22.560 --> 00:01:24.649 align:start position:0%
to drive user acquisition and to drive
app<00:01:22.710><c> installs</c><00:01:23.189><c> so</c><00:01:23.939><c> we</c><00:01:24.060><c> see</c><00:01:24.210><c> somewhere</c><00:01:24.540><c> between</c>

00:01:24.649 --> 00:01:24.659 align:start position:0%
app installs so we see somewhere between
 

00:01:24.659 --> 00:01:27.770 align:start position:0%
app installs so we see somewhere between
700<00:01:25.350><c> million</c><00:01:25.950><c> to</c><00:01:26.159><c> a</c><00:01:26.189><c> billion</c><00:01:26.490><c> unique</c><00:01:27.210><c> devices</c>

00:01:27.770 --> 00:01:27.780 align:start position:0%
700 million to a billion unique devices
 

00:01:27.780 --> 00:01:30.289 align:start position:0%
700 million to a billion unique devices
each<00:01:28.229><c> month</c><00:01:28.619><c> so</c><00:01:29.250><c> these</c><00:01:29.399><c> are</c><00:01:29.549><c> basically</c><00:01:29.909><c> like</c>

00:01:30.289 --> 00:01:30.299 align:start position:0%
each month so these are basically like
 

00:01:30.299 --> 00:01:31.760 align:start position:0%
each month so these are basically like
the<00:01:30.420><c> monthly</c><00:01:30.719><c> active</c><00:01:31.020><c> users</c><00:01:31.049><c> we</c><00:01:31.469><c> see</c><00:01:31.619><c> on</c><00:01:31.740><c> our</c>

00:01:31.760 --> 00:01:31.770 align:start position:0%
the monthly active users we see on our
 

00:01:31.770 --> 00:01:33.440 align:start position:0%
the monthly active users we see on our
network<00:01:32.159><c> which</c><00:01:32.759><c> gives</c><00:01:33.030><c> us</c><00:01:33.119><c> unprecedented</c>

00:01:33.440 --> 00:01:33.450 align:start position:0%
network which gives us unprecedented
 

00:01:33.450 --> 00:01:36.380 align:start position:0%
network which gives us unprecedented
scale<00:01:34.140><c> and</c><00:01:34.670><c> since</c><00:01:35.670><c> is</c><00:01:35.789><c> the</c><00:01:35.820><c> performance</c>

00:01:36.380 --> 00:01:36.390 align:start position:0%
scale and since is the performance
 

00:01:36.390 --> 00:01:39.230 align:start position:0%
scale and since is the performance
driven<00:01:36.659><c> ad</c><00:01:36.930><c> network</c><00:01:37.350><c> we</c><00:01:38.070><c> really</c><00:01:38.610><c> I</c><00:01:38.640><c> would</c><00:01:39.030><c> I</c>

00:01:39.230 --> 00:01:39.240 align:start position:0%
driven ad network we really I would I
 

00:01:39.240 --> 00:01:41.090 align:start position:0%
driven ad network we really I would I
always<00:01:39.539><c> say</c><00:01:39.659><c> that</c><00:01:39.840><c> you</c><00:01:40.170><c> know</c><00:01:40.259><c> while</c><00:01:40.439><c> it</c><00:01:40.859><c> looks</c>

00:01:41.090 --> 00:01:41.100 align:start position:0%
always say that you know while it looks
 

00:01:41.100 --> 00:01:42.830 align:start position:0%
always say that you know while it looks
to<00:01:41.250><c> people</c><00:01:41.520><c> they're</c><00:01:41.729><c> an</c><00:01:41.880><c> ad</c><00:01:42.000><c> network</c><00:01:42.210><c> but</c>

00:01:42.830 --> 00:01:42.840 align:start position:0%
to people they're an ad network but
 

00:01:42.840 --> 00:01:43.999 align:start position:0%
to people they're an ad network but
really<00:01:43.020><c> behind</c><00:01:43.170><c> the</c><00:01:43.439><c> scenes</c><00:01:43.619><c> they're</c><00:01:43.770><c> a</c><00:01:43.799><c> big</c>

00:01:43.999 --> 00:01:44.009 align:start position:0%
really behind the scenes they're a big
 

00:01:44.009 --> 00:01:47.240 align:start position:0%
really behind the scenes they're a big
data<00:01:44.219><c> shop</c><00:01:44.549><c> because</c><00:01:45.299><c> we</c><00:01:45.359><c> utilize</c><00:01:45.899><c> we</c><00:01:46.469><c> harvest</c>

00:01:47.240 --> 00:01:47.250 align:start position:0%
data shop because we utilize we harvest
 

00:01:47.250 --> 00:01:48.679 align:start position:0%
data shop because we utilize we harvest
all<00:01:47.399><c> the</c><00:01:47.549><c> data</c><00:01:47.700><c> that</c><00:01:47.789><c> we</c><00:01:47.939><c> see</c><00:01:48.240><c> in</c><00:01:48.329><c> terms</c><00:01:48.479><c> of</c>

00:01:48.679 --> 00:01:48.689 align:start position:0%
all the data that we see in terms of
 

00:01:48.689 --> 00:01:51.469 align:start position:0%
all the data that we see in terms of
billions<00:01:49.590><c> of</c><00:01:49.680><c> events</c><00:01:49.859><c> like</c><00:01:50.460><c> impressions</c><00:01:51.149><c> and</c>

00:01:51.469 --> 00:01:51.479 align:start position:0%
billions of events like impressions and
 

00:01:51.479 --> 00:01:53.959 align:start position:0%
billions of events like impressions and
clicks<00:01:51.509><c> then</c><00:01:52.170><c> installed</c><00:01:52.710><c> and</c><00:01:53.009><c> post</c><00:01:53.609><c> install</c>

00:01:53.959 --> 00:01:53.969 align:start position:0%
clicks then installed and post install
 

00:01:53.969 --> 00:01:56.749 align:start position:0%
clicks then installed and post install
data<00:01:54.270><c> to</c><00:01:55.079><c> utilize</c><00:01:55.740><c> that</c><00:01:55.979><c> and</c><00:01:56.250><c> the</c><00:01:56.369><c> utilize</c>

00:01:56.749 --> 00:01:56.759 align:start position:0%
data to utilize that and the utilize
 

00:01:56.759 --> 00:01:58.520 align:start position:0%
data to utilize that and the utilize
technologies<00:01:57.420><c> like</c><00:01:57.600><c> Scala</c><00:01:57.960><c> for</c><00:01:58.259><c> our</c><00:01:58.380><c> ad</c>

00:01:58.520 --> 00:01:58.530 align:start position:0%
technologies like Scala for our ad
 

00:01:58.530 --> 00:02:01.370 align:start position:0%
technologies like Scala for our ad
serving<00:01:59.009><c> and</c><00:01:59.280><c> utilize</c><00:02:00.090><c> spark</c><00:02:00.509><c> for</c><00:02:00.810><c> a</c><00:02:00.840><c> complete</c>

00:02:01.370 --> 00:02:01.380 align:start position:0%
serving and utilize spark for a complete
 

00:02:01.380 --> 00:02:03.529 align:start position:0%
serving and utilize spark for a complete
class<00:02:01.649><c> you</c><00:02:01.950><c> know</c><00:02:02.070><c> the</c><00:02:02.219><c> cluster</c><00:02:02.549><c> computing</c><00:02:02.969><c> to</c>

00:02:03.529 --> 00:02:03.539 align:start position:0%
class you know the cluster computing to
 

00:02:03.539 --> 00:02:05.990 align:start position:0%
class you know the cluster computing to
really<00:02:03.750><c> understand</c><00:02:04.259><c> and</c><00:02:04.789><c> design</c><00:02:05.789><c> the</c><00:02:05.909><c> right</c>

00:02:05.990 --> 00:02:06.000 align:start position:0%
really understand and design the right
 

00:02:06.000 --> 00:02:08.630 align:start position:0%
really understand and design the right
models<00:02:06.479><c> to</c><00:02:07.140><c> make</c><00:02:07.289><c> predictions</c><00:02:07.530><c> about</c><00:02:08.039><c> which</c>

00:02:08.630 --> 00:02:08.640 align:start position:0%
models to make predictions about which
 

00:02:08.640 --> 00:02:10.010 align:start position:0%
models to make predictions about which
is<00:02:08.820><c> the</c><00:02:08.910><c> right</c><00:02:09.090><c> ad</c><00:02:09.300><c> to</c><00:02:09.509><c> show</c><00:02:09.539><c> to</c><00:02:09.720><c> the</c><00:02:09.899><c> right</c>

00:02:10.010 --> 00:02:10.020 align:start position:0%
is the right ad to show to the right
 

00:02:10.020 --> 00:02:12.320 align:start position:0%
is the right ad to show to the right
person<00:02:10.470><c> at</c><00:02:10.890><c> the</c><00:02:11.039><c> right</c><00:02:11.130><c> time</c><00:02:11.280><c> a</c><00:02:11.760><c> billion</c>

00:02:12.320 --> 00:02:12.330 align:start position:0%
person at the right time a billion
 

00:02:12.330 --> 00:02:13.790 align:start position:0%
person at the right time a billion
devices<00:02:12.450><c> certainly</c><00:02:12.990><c> something</c><00:02:13.620><c> doesn't</c>

00:02:13.790 --> 00:02:13.800 align:start position:0%
devices certainly something doesn't
 

00:02:13.800 --> 00:02:16.670 align:start position:0%
devices certainly something doesn't
right<00:02:14.340><c> so</c><00:02:14.610><c> this</c><00:02:14.760><c> is</c><00:02:14.820><c> this</c><00:02:15.030><c> really</c><00:02:15.300><c> cool</c><00:02:15.450><c> and</c><00:02:15.990><c> I</c>

00:02:16.670 --> 00:02:16.680 align:start position:0%
right so this is this really cool and I
 

00:02:16.680 --> 00:02:18.350 align:start position:0%
right so this is this really cool and I
mean<00:02:17.040><c> I</c><00:02:17.190><c> knew</c><00:02:17.490><c> sure</c><00:02:17.640><c> boost</c><00:02:17.850><c> for</c><00:02:18.030><c> a</c><00:02:18.060><c> long</c><00:02:18.180><c> time</c>

00:02:18.350 --> 00:02:18.360 align:start position:0%
mean I knew sure boost for a long time
 

00:02:18.360 --> 00:02:19.970 align:start position:0%
mean I knew sure boost for a long time
you<00:02:18.570><c> know</c><00:02:18.690><c> turbos</c><00:02:19.020><c> is</c><00:02:19.140><c> a</c><00:02:19.170><c> player</c><00:02:19.770><c> in</c><00:02:19.920><c> the</c>

00:02:19.970 --> 00:02:19.980 align:start position:0%
you know turbos is a player in the
 

00:02:19.980 --> 00:02:20.809 align:start position:0%
you know turbos is a player in the
community

00:02:20.809 --> 00:02:20.819 align:start position:0%
community
 

00:02:20.819 --> 00:02:22.550 align:start position:0%
community
been<00:02:21.150><c> at</c><00:02:21.299><c> all</c><00:02:21.540><c> the</c><00:02:21.689><c> sherbet</c><00:02:21.900><c> offices</c><00:02:22.349><c> are</c>

00:02:22.550 --> 00:02:22.560 align:start position:0%
been at all the sherbet offices are
 

00:02:22.560 --> 00:02:24.110 align:start position:0%
been at all the sherbet offices are
obvious<00:02:22.799><c> et</c><00:02:23.010><c> so</c><00:02:23.489><c> it's</c><00:02:23.609><c> really</c><00:02:23.819><c> good</c><00:02:23.969><c> to</c><00:02:24.090><c> be</c>

00:02:24.110 --> 00:02:24.120 align:start position:0%
obvious et so it's really good to be
 

00:02:24.120 --> 00:02:26.720 align:start position:0%
obvious et so it's really good to be
back<00:02:24.239><c> right</c><00:02:25.170><c> then</c><00:02:25.829><c> see</c><00:02:26.040><c> you</c><00:02:26.069><c> guys</c><00:02:26.189><c> the</c><00:02:26.459><c> doctors</c>

00:02:26.720 --> 00:02:26.730 align:start position:0%
back right then see you guys the doctors
 

00:02:26.730 --> 00:02:28.369 align:start position:0%
back right then see you guys the doctors
part<00:02:26.969><c> because</c><00:02:27.209><c> I</c><00:02:27.269><c> think</c><00:02:27.329><c> that</c><00:02:27.510><c> just</c><00:02:27.749><c> happened</c>

00:02:28.369 --> 00:02:28.379 align:start position:0%
part because I think that just happened
 

00:02:28.379 --> 00:02:31.009 align:start position:0%
part because I think that just happened
right<00:02:28.590><c> during</c><00:02:29.189><c> this</c><00:02:29.370><c> period</c><00:02:29.579><c> of</c><00:02:29.760><c> time</c><00:02:30.019><c> but</c>

00:02:31.009 --> 00:02:31.019 align:start position:0%
right during this period of time but
 

00:02:31.019 --> 00:02:33.379 align:start position:0%
right during this period of time but
kind<00:02:31.409><c> of</c><00:02:31.499><c> before</c><00:02:31.709><c> we</c><00:02:32.010><c> kind</c><00:02:32.189><c> of</c><00:02:32.280><c> dig</c><00:02:32.760><c> a</c><00:02:32.790><c> bit</c><00:02:33.030><c> into</c>

00:02:33.379 --> 00:02:33.389 align:start position:0%
kind of before we kind of dig a bit into
 

00:02:33.389 --> 00:02:35.869 align:start position:0%
kind of before we kind of dig a bit into
that<00:02:33.540><c> so</c><00:02:34.230><c> at</c><00:02:34.379><c> Jack</c><00:02:34.620><c> I</c><00:02:34.980><c> think</c><00:02:35.519><c> we</c><00:02:35.579><c> talked</c><00:02:35.760><c> about</c>

00:02:35.869 --> 00:02:35.879 align:start position:0%
that so at Jack I think we talked about
 

00:02:35.879 --> 00:02:37.190 align:start position:0%
that so at Jack I think we talked about
this<00:02:36.090><c> is</c><00:02:36.269><c> kind</c><00:02:36.450><c> of</c><00:02:36.510><c> an</c><00:02:36.629><c> elephant</c><00:02:36.959><c> in</c><00:02:37.019><c> the</c><00:02:37.170><c> room</c>

00:02:37.190 --> 00:02:37.200 align:start position:0%
this is kind of an elephant in the room
 

00:02:37.200 --> 00:02:39.970 align:start position:0%
this is kind of an elephant in the room
because<00:02:37.620><c> it</c><00:02:37.829><c> still</c><00:02:38.219><c> seems</c><00:02:39.090><c> to</c><00:02:39.180><c> be</c><00:02:39.269><c> the</c><00:02:39.510><c> main</c>

00:02:39.970 --> 00:02:39.980 align:start position:0%
because it still seems to be the main
 

00:02:39.980 --> 00:02:42.830 align:start position:0%
because it still seems to be the main
earner<00:02:40.980><c> on</c><00:02:41.400><c> the</c><00:02:41.670><c> internet</c><00:02:42.000><c> right</c><00:02:42.450><c> and</c><00:02:42.659><c> some</c>

00:02:42.830 --> 00:02:42.840 align:start position:0%
earner on the internet right and some
 

00:02:42.840 --> 00:02:44.449 align:start position:0%
earner on the internet right and some
people<00:02:43.049><c> say</c><00:02:43.200><c> Google</c><00:02:43.530><c> is</c><00:02:43.620><c> just</c><00:02:43.650><c> a</c><00:02:43.829><c> tech</c><00:02:44.099><c> company</c>

00:02:44.449 --> 00:02:44.459 align:start position:0%
people say Google is just a tech company
 

00:02:44.459 --> 00:02:47.030 align:start position:0%
people say Google is just a tech company
right<00:02:44.730><c> and</c><00:02:45.269><c> so</c><00:02:45.599><c> essentially</c><00:02:45.930><c> it</c><00:02:46.349><c> generates</c>

00:02:47.030 --> 00:02:47.040 align:start position:0%
right and so essentially it generates
 

00:02:47.040 --> 00:02:49.879 align:start position:0%
right and so essentially it generates
the<00:02:47.219><c> most</c><00:02:47.400><c> income</c><00:02:47.760><c> but</c><00:02:48.030><c> it's</c><00:02:48.629><c> not</c><00:02:48.840><c> as</c><00:02:49.109><c> much</c>

00:02:49.879 --> 00:02:49.889 align:start position:0%
the most income but it's not as much
 

00:02:49.889 --> 00:02:53.809 align:start position:0%
the most income but it's not as much
talked<00:02:50.219><c> about</c><00:02:50.310><c> AI</c><00:02:51.150><c> and</c><00:02:51.930><c> other</c><00:02:52.439><c> things</c><00:02:52.709><c> so</c><00:02:53.639><c> why</c>

00:02:53.809 --> 00:02:53.819 align:start position:0%
talked about AI and other things so why
 

00:02:53.819 --> 00:02:55.550 align:start position:0%
talked about AI and other things so why
do<00:02:53.879><c> you</c><00:02:53.969><c> think</c><00:02:54.120><c> is</c><00:02:54.269><c> that</c><00:02:54.299><c> is</c><00:02:54.569><c> it</c><00:02:54.689><c> because</c><00:02:54.989><c> a</c><00:02:55.200><c> VC</c>

00:02:55.550 --> 00:02:55.560 align:start position:0%
do you think is that is it because a VC
 

00:02:55.560 --> 00:02:57.979 align:start position:0%
do you think is that is it because a VC
investment<00:02:56.129><c> level</c><00:02:56.969><c> of</c><00:02:57.269><c> the</c><00:02:57.450><c> technology</c><00:02:57.930><c> is</c>

00:02:57.979 --> 00:02:57.989 align:start position:0%
investment level of the technology is
 

00:02:57.989 --> 00:03:00.339 align:start position:0%
investment level of the technology is
mostly<00:02:58.290><c> known</c><00:02:58.530><c> or</c><00:02:58.949><c> the</c><00:02:59.430><c> rate</c><00:02:59.549><c> of</c><00:02:59.699><c> innovation</c>

00:03:00.339 --> 00:03:00.349 align:start position:0%
mostly known or the rate of innovation
 

00:03:00.349 --> 00:03:05.869 align:start position:0%
mostly known or the rate of innovation
so<00:03:01.349><c> down</c><00:03:01.620><c> or</c><00:03:02.449><c> what</c><00:03:03.449><c> like</c><00:03:03.870><c> I</c><00:03:04.500><c> think</c><00:03:05.069><c> what</c><00:03:05.639><c> we've</c>

00:03:05.869 --> 00:03:05.879 align:start position:0%
so down or what like I think what we've
 

00:03:05.879 --> 00:03:08.599 align:start position:0%
so down or what like I think what we've
seen<00:03:06.209><c> is</c><00:03:06.599><c> there</c><00:03:07.319><c> was</c><00:03:07.530><c> a</c><00:03:07.560><c> time</c><00:03:07.739><c> derivative</c><00:03:08.159><c> is</c>

00:03:08.599 --> 00:03:08.609 align:start position:0%
seen is there was a time derivative is
 

00:03:08.609 --> 00:03:10.429 align:start position:0%
seen is there was a time derivative is
an<00:03:08.699><c> explosion</c><00:03:09.239><c> of</c><00:03:09.599><c> investments</c><00:03:10.260><c> in</c><00:03:10.349><c> a</c>

00:03:10.429 --> 00:03:10.439 align:start position:0%
an explosion of investments in a
 

00:03:10.439 --> 00:03:12.770 align:start position:0%
an explosion of investments in a
technology<00:03:10.829><c> it</c><00:03:11.579><c> was</c><00:03:11.730><c> new</c><00:03:11.969><c> and</c><00:03:12.000><c> emerging</c><00:03:12.329><c> I</c>

00:03:12.770 --> 00:03:12.780 align:start position:0%
technology it was new and emerging I
 

00:03:12.780 --> 00:03:15.050 align:start position:0%
technology it was new and emerging I
think<00:03:13.079><c> where</c><00:03:13.530><c> I</c><00:03:13.829><c> take</c><00:03:14.159><c> is</c><00:03:14.340><c> now</c><00:03:14.519><c> is</c><00:03:14.699><c> in</c><00:03:14.819><c> a</c><00:03:14.909><c> period</c>

00:03:15.050 --> 00:03:15.060 align:start position:0%
think where I take is now is in a period
 

00:03:15.060 --> 00:03:16.809 align:start position:0%
think where I take is now is in a period
of<00:03:15.239><c> maturity</c><00:03:15.750><c> from</c><00:03:16.049><c> an</c><00:03:16.169><c> industry</c><00:03:16.409><c> perspective</c>

00:03:16.809 --> 00:03:16.819 align:start position:0%
of maturity from an industry perspective
 

00:03:16.819 --> 00:03:20.209 align:start position:0%
of maturity from an industry perspective
but<00:03:17.819><c> I</c><00:03:18.090><c> actually</c><00:03:19.019><c> a</c><00:03:19.230><c> lot</c><00:03:19.530><c> more</c><00:03:19.560><c> innovation</c>

00:03:20.209 --> 00:03:20.219 align:start position:0%
but I actually a lot more innovation
 

00:03:20.219 --> 00:03:21.740 align:start position:0%
but I actually a lot more innovation
happening<00:03:20.489><c> today</c><00:03:20.699><c> than</c><00:03:20.939><c> it</c><00:03:21.030><c> was</c><00:03:21.060><c> happening</c>

00:03:21.740 --> 00:03:21.750 align:start position:0%
happening today than it was happening
 

00:03:21.750 --> 00:03:24.949 align:start position:0%
happening today than it was happening
before<00:03:21.900><c> it's</c><00:03:22.799><c> just</c><00:03:23.069><c> that</c><00:03:23.280><c> people</c><00:03:23.750><c> have</c><00:03:24.750><c> gotten</c>

00:03:24.949 --> 00:03:24.959 align:start position:0%
before it's just that people have gotten
 

00:03:24.959 --> 00:03:26.839 align:start position:0%
before it's just that people have gotten
used<00:03:25.349><c> to</c><00:03:25.439><c> it</c><00:03:25.560><c> and</c><00:03:25.709><c> like</c><00:03:25.859><c> the</c><00:03:26.069><c> newer</c><00:03:26.310><c> trends</c>

00:03:26.839 --> 00:03:26.849 align:start position:0%
used to it and like the newer trends
 

00:03:26.849 --> 00:03:29.089 align:start position:0%
used to it and like the newer trends
like<00:03:27.000><c> AR</c><00:03:27.449><c> and</c><00:03:27.780><c> VR</c><00:03:28.079><c> and</c><00:03:28.379><c> there's</c><00:03:28.739><c> always</c><00:03:28.889><c> the</c>

00:03:29.089 --> 00:03:29.099 align:start position:0%
like AR and VR and there's always the
 

00:03:29.099 --> 00:03:31.039 align:start position:0%
like AR and VR and there's always the
buzzwords<00:03:29.609><c> but</c><00:03:30.209><c> if</c><00:03:30.299><c> you</c><00:03:30.389><c> think</c><00:03:30.540><c> about</c><00:03:30.659><c> where</c>

00:03:31.039 --> 00:03:31.049 align:start position:0%
buzzwords but if you think about where
 

00:03:31.049 --> 00:03:33.319 align:start position:0%
buzzwords but if you think about where
the<00:03:31.319><c> Israel</c><00:03:31.560><c> money</c><00:03:31.919><c> is</c><00:03:32.099><c> being</c><00:03:32.340><c> made</c><00:03:32.519><c> you</c><00:03:33.299><c> know</c>

00:03:33.319 --> 00:03:33.329 align:start position:0%
the Israel money is being made you know
 

00:03:33.329 --> 00:03:35.689 align:start position:0%
the Israel money is being made you know
the<00:03:33.659><c> global</c><00:03:34.079><c> estimates</c><00:03:34.229><c> are</c><00:03:34.829><c> that</c><00:03:34.859><c> the</c><00:03:35.459><c> ad</c>

00:03:35.689 --> 00:03:35.699 align:start position:0%
the global estimates are that the ad
 

00:03:35.699 --> 00:03:38.599 align:start position:0%
the global estimates are that the ad
tech<00:03:35.970><c> industry</c><00:03:36.509><c> is</c><00:03:36.810><c> basically</c><00:03:37.109><c> about</c><00:03:37.609><c> 140</c>

00:03:38.599 --> 00:03:38.609 align:start position:0%
tech industry is basically about 140
 

00:03:38.609 --> 00:03:40.999 align:start position:0%
tech industry is basically about 140
billion<00:03:38.909><c> dollars</c><00:03:39.329><c> and</c><00:03:39.479><c> 2017</c><00:03:40.109><c> that's</c><00:03:40.500><c> a</c><00:03:40.769><c> lot</c><00:03:40.979><c> of</c>

00:03:40.999 --> 00:03:41.009 align:start position:0%
billion dollars and 2017 that's a lot of
 

00:03:41.009 --> 00:03:43.280 align:start position:0%
billion dollars and 2017 that's a lot of
money<00:03:41.280><c> yeah</c><00:03:41.519><c> and</c><00:03:41.790><c> even</c><00:03:42.449><c> if</c><00:03:42.659><c> Google</c><00:03:43.079><c> and</c>

00:03:43.280 --> 00:03:43.290 align:start position:0%
money yeah and even if Google and
 

00:03:43.290 --> 00:03:45.619 align:start position:0%
money yeah and even if Google and
Facebook<00:03:43.470><c> dominate</c><00:03:44.340><c> mobile</c><00:03:45.180><c> advertising</c>

00:03:45.619 --> 00:03:45.629 align:start position:0%
Facebook dominate mobile advertising
 

00:03:45.629 --> 00:03:47.780 align:start position:0%
Facebook dominate mobile advertising
there<00:03:46.349><c> is</c><00:03:46.470><c> still</c><00:03:46.739><c> a</c><00:03:46.769><c> lot</c><00:03:47.009><c> of</c><00:03:47.129><c> money</c><00:03:47.370><c> for</c><00:03:47.729><c> a</c>

00:03:47.780 --> 00:03:47.790 align:start position:0%
there is still a lot of money for a
 

00:03:47.790 --> 00:03:49.429 align:start position:0%
there is still a lot of money for a
number<00:03:48.150><c> of</c><00:03:48.239><c> players</c><00:03:48.479><c> to</c><00:03:48.659><c> make</c><00:03:48.780><c> and</c><00:03:49.049><c> you</c><00:03:49.259><c> look</c>

00:03:49.429 --> 00:03:49.439 align:start position:0%
number of players to make and you look
 

00:03:49.439 --> 00:03:51.830 align:start position:0%
number of players to make and you look
at<00:03:49.560><c> chartboost</c><00:03:49.949><c> for</c><00:03:50.250><c> example</c><00:03:50.669><c> we</c><00:03:51.269><c> are</c><00:03:51.329><c> a</c><00:03:51.419><c> niche</c>

00:03:51.830 --> 00:03:51.840 align:start position:0%
at chartboost for example we are a niche
 

00:03:51.840 --> 00:03:53.899 align:start position:0%
at chartboost for example we are a niche
player<00:03:52.199><c> in</c><00:03:52.349><c> the</c><00:03:52.439><c> mobile</c><00:03:52.769><c> gaming</c><00:03:52.979><c> industry</c><00:03:53.489><c> but</c>

00:03:53.899 --> 00:03:53.909 align:start position:0%
player in the mobile gaming industry but
 

00:03:53.909 --> 00:03:55.789 align:start position:0%
player in the mobile gaming industry but
because<00:03:54.239><c> of</c><00:03:54.269><c> those</c><00:03:54.599><c> the</c><00:03:55.019><c> depth</c><00:03:55.290><c> of</c><00:03:55.500><c> the</c><00:03:55.620><c> data</c>

00:03:55.789 --> 00:03:55.799 align:start position:0%
because of those the depth of the data
 

00:03:55.799 --> 00:03:57.080 align:start position:0%
because of those the depth of the data
that<00:03:55.919><c> we</c><00:03:56.189><c> get</c><00:03:56.430><c> and</c><00:03:56.549><c> the</c><00:03:56.579><c> kind</c><00:03:56.790><c> of</c><00:03:56.819><c> unique</c>

00:03:57.080 --> 00:03:57.090 align:start position:0%
that we get and the kind of unique
 

00:03:57.090 --> 00:03:59.089 align:start position:0%
that we get and the kind of unique
personas<00:03:57.689><c> we</c><00:03:57.870><c> have</c><00:03:58.019><c> about</c><00:03:58.259><c> beginning</c><00:03:58.769><c> user</c>

00:03:59.089 --> 00:03:59.099 align:start position:0%
personas we have about beginning user
 

00:03:59.099 --> 00:04:01.099 align:start position:0%
personas we have about beginning user
you<00:03:59.909><c> know</c><00:04:00.000><c> we</c><00:04:00.359><c> do</c><00:04:00.509><c> really</c><00:04:00.689><c> well</c><00:04:00.900><c> call</c>

00:04:01.099 --> 00:04:01.109 align:start position:0%
you know we do really well call
 

00:04:01.109 --> 00:04:03.920 align:start position:0%
you know we do really well call
ourselves<00:04:01.199><c> and</c><00:04:01.680><c> so</c><00:04:02.189><c> this</c><00:04:02.879><c> is</c><00:04:03.090><c> I</c><00:04:03.449><c> think</c><00:04:03.479><c> a</c><00:04:03.689><c> spec</c>

00:04:03.920 --> 00:04:03.930 align:start position:0%
ourselves and so this is I think a spec
 

00:04:03.930 --> 00:04:05.599 align:start position:0%
ourselves and so this is I think a spec
is<00:04:04.049><c> a</c><00:04:04.079><c> great</c><00:04:04.319><c> place</c><00:04:04.620><c> which</c><00:04:04.919><c> actually</c><00:04:05.250><c> shows</c>

00:04:05.599 --> 00:04:05.609 align:start position:0%
is a great place which actually shows
 

00:04:05.609 --> 00:04:07.189 align:start position:0%
is a great place which actually shows
the<00:04:05.790><c> application</c><00:04:06.000><c> of</c><00:04:06.569><c> AI</c><00:04:06.810><c> and</c><00:04:07.139><c> machine</c>

00:04:07.189 --> 00:04:07.199 align:start position:0%
the application of AI and machine
 

00:04:07.199 --> 00:04:10.249 align:start position:0%
the application of AI and machine
learning<00:04:07.500><c> Big</c><00:04:08.459><c> Data</c><00:04:08.669><c> scale</c><00:04:09.239><c> to</c><00:04:09.750><c> make</c><00:04:09.900><c> very</c>

00:04:10.249 --> 00:04:10.259 align:start position:0%
learning Big Data scale to make very
 

00:04:10.259 --> 00:04:13.189 align:start position:0%
learning Big Data scale to make very
precise<00:04:10.829><c> like</c><00:04:11.129><c> recommendations</c><00:04:11.909><c> and</c><00:04:12.199><c> they're</c>

00:04:13.189 --> 00:04:13.199 align:start position:0%
precise like recommendations and they're
 

00:04:13.199 --> 00:04:14.990 align:start position:0%
precise like recommendations and they're
very<00:04:13.319><c> data-driven</c><00:04:13.739><c> as</c><00:04:14.159><c> to</c><00:04:14.310><c> which</c><00:04:14.459><c> ad</c><00:04:14.639><c> the</c><00:04:14.849><c> show</c>

00:04:14.990 --> 00:04:15.000 align:start position:0%
very data-driven as to which ad the show
 

00:04:15.000 --> 00:04:16.699 align:start position:0%
very data-driven as to which ad the show
to<00:04:15.120><c> the</c><00:04:15.209><c> right</c><00:04:15.329><c> person</c><00:04:15.689><c> right</c><00:04:15.810><c> right</c><00:04:16.409><c> now</c><00:04:16.560><c> this</c>

00:04:16.699 --> 00:04:16.709 align:start position:0%
to the right person right right now this
 

00:04:16.709 --> 00:04:18.800 align:start position:0%
to the right person right right now this
is<00:04:16.799><c> interesting</c><00:04:16.889><c> right</c><00:04:17.340><c> and</c><00:04:17.639><c> I</c><00:04:18.030><c> think</c><00:04:18.570><c> there</c>

00:04:18.800 --> 00:04:18.810 align:start position:0%
is interesting right and I think there
 

00:04:18.810 --> 00:04:20.959 align:start position:0%
is interesting right and I think there
was<00:04:18.900><c> this</c><00:04:19.079><c> mobile</c><00:04:19.530><c> a</c><00:04:19.799><c> revolution</c><00:04:20.669><c> right</c><00:04:20.789><c> there</c>

00:04:20.959 --> 00:04:20.969 align:start position:0%
was this mobile a revolution right there
 

00:04:20.969 --> 00:04:22.490 align:start position:0%
was this mobile a revolution right there
you<00:04:21.030><c> guys</c><00:04:21.209><c> are</c><00:04:21.359><c> kind</c><00:04:21.509><c> of</c><00:04:21.630><c> started</c><00:04:21.989><c> riding</c><00:04:22.349><c> out</c>

00:04:22.490 --> 00:04:22.500 align:start position:0%
you guys are kind of started riding out
 

00:04:22.500 --> 00:04:24.469 align:start position:0%
you guys are kind of started riding out
of<00:04:22.860><c> the</c><00:04:22.979><c> mobile</c><00:04:23.520><c> okay</c><00:04:23.909><c> there's</c><00:04:24.090><c> only</c><00:04:24.180><c> like</c><00:04:24.389><c> I</c>

00:04:24.469 --> 00:04:24.479 align:start position:0%
of the mobile okay there's only like I
 

00:04:24.479 --> 00:04:26.430 align:start position:0%
of the mobile okay there's only like I
don't<00:04:24.659><c> see</c><00:04:24.900><c> mobile</c><00:04:25.139><c> mention</c><00:04:25.860><c> anymore</c>

00:04:26.430 --> 00:04:26.440 align:start position:0%
don't see mobile mention anymore
 

00:04:26.440 --> 00:04:27.750 align:start position:0%
don't see mobile mention anymore
because<00:04:26.740><c> everything</c><00:04:27.130><c> is</c><00:04:27.220><c> mumble</c><00:04:27.550><c> just</c>

00:04:27.750 --> 00:04:27.760 align:start position:0%
because everything is mumble just
 

00:04:27.760 --> 00:04:30.620 align:start position:0%
because everything is mumble just
assumption<00:04:28.300><c> now</c><00:04:28.450><c> that</c><00:04:29.050><c> everything</c><00:04:29.590><c> is</c><00:04:29.680><c> mobile</c>

00:04:30.620 --> 00:04:30.630 align:start position:0%
assumption now that everything is mobile
 

00:04:30.630 --> 00:04:33.450 align:start position:0%
assumption now that everything is mobile
right<00:04:31.630><c> away</c><00:04:32.410><c> at</c><00:04:32.500><c> the</c><00:04:32.620><c> point</c><00:04:32.860><c> where</c><00:04:33.040><c> a</c><00:04:33.070><c> bicycle</c>

00:04:33.450 --> 00:04:33.460 align:start position:0%
right away at the point where a bicycle
 

00:04:33.460 --> 00:04:37.830 align:start position:0%
right away at the point where a bicycle
consume<00:04:33.940><c> mobile</c><00:04:34.330><c> first</c><00:04:34.540><c> I</c><00:04:36.030><c> think</c><00:04:37.030><c> for</c><00:04:37.570><c> us</c><00:04:37.600><c> at</c>

00:04:37.830 --> 00:04:37.840 align:start position:0%
consume mobile first I think for us at
 

00:04:37.840 --> 00:04:39.930 align:start position:0%
consume mobile first I think for us at
least<00:04:38.050><c> like</c><00:04:38.260><c> that</c><00:04:38.830><c> is</c><00:04:39.070><c> the</c><00:04:39.310><c> DNA</c><00:04:39.700><c> of</c><00:04:39.730><c> the</c>

00:04:39.930 --> 00:04:39.940 align:start position:0%
least like that is the DNA of the
 

00:04:39.940 --> 00:04:41.850 align:start position:0%
least like that is the DNA of the
company<00:04:40.060><c> it</c><00:04:40.510><c> was</c><00:04:40.600><c> born</c><00:04:40.900><c> in</c><00:04:41.080><c> a</c><00:04:41.200><c> mobile</c><00:04:41.500><c> in</c>

00:04:41.850 --> 00:04:41.860 align:start position:0%
company it was born in a mobile in
 

00:04:41.860 --> 00:04:44.190 align:start position:0%
company it was born in a mobile in
advertising<00:04:42.550><c> world</c><00:04:42.910><c> so</c><00:04:43.510><c> to</c><00:04:43.630><c> us</c><00:04:43.750><c> we</c><00:04:43.870><c> don't</c><00:04:44.050><c> take</c>

00:04:44.190 --> 00:04:44.200 align:start position:0%
advertising world so to us we don't take
 

00:04:44.200 --> 00:04:45.630 align:start position:0%
advertising world so to us we don't take
too<00:04:44.380><c> much</c><00:04:44.560><c> about</c><00:04:44.800><c> it</c><00:04:44.980><c> it's</c><00:04:45.130><c> the</c><00:04:45.220><c> language</c>

00:04:45.630 --> 00:04:45.640 align:start position:0%
too much about it it's the language
 

00:04:45.640 --> 00:04:47.430 align:start position:0%
too much about it it's the language
through<00:04:45.820><c> which</c><00:04:45.880><c> we</c><00:04:46.120><c> speak</c><00:04:46.420><c> but</c><00:04:47.080><c> a</c><00:04:47.140><c> lot</c><00:04:47.350><c> of</c>

00:04:47.430 --> 00:04:47.440 align:start position:0%
through which we speak but a lot of
 

00:04:47.440 --> 00:04:48.780 align:start position:0%
through which we speak but a lot of
times<00:04:47.650><c> when</c><00:04:47.860><c> we</c><00:04:47.980><c> do</c><00:04:48.100><c> interact</c><00:04:48.400><c> with</c><00:04:48.610><c> people</c>

00:04:48.780 --> 00:04:48.790 align:start position:0%
times when we do interact with people
 

00:04:48.790 --> 00:04:50.520 align:start position:0%
times when we do interact with people
who<00:04:49.060><c> are</c><00:04:49.150><c> mostly</c><00:04:49.420><c> still</c><00:04:49.720><c> on</c><00:04:49.840><c> desktop</c><00:04:50.320><c> and</c>

00:04:50.520 --> 00:04:50.530 align:start position:0%
who are mostly still on desktop and
 

00:04:50.530 --> 00:04:52.650 align:start position:0%
who are mostly still on desktop and
knows<00:04:50.680><c> web</c><00:04:50.980><c> you</c><00:04:51.820><c> know</c><00:04:51.940><c> even</c><00:04:52.240><c> though</c><00:04:52.360><c> it's</c><00:04:52.480><c> all</c>

00:04:52.650 --> 00:04:52.660 align:start position:0%
knows web you know even though it's all
 

00:04:52.660 --> 00:04:55.080 align:start position:0%
knows web you know even though it's all
advertising<00:04:53.320><c> but</c><00:04:53.850><c> mobile</c><00:04:54.850><c> in-app</c>

00:04:55.080 --> 00:04:55.090 align:start position:0%
advertising but mobile in-app
 

00:04:55.090 --> 00:04:56.910 align:start position:0%
advertising but mobile in-app
advertising<00:04:55.240><c> a</c><00:04:55.720><c> lot</c><00:04:55.930><c> more</c><00:04:56.140><c> about</c><00:04:56.320><c> performance</c>

00:04:56.910 --> 00:04:56.920 align:start position:0%
advertising a lot more about performance
 

00:04:56.920 --> 00:04:58.890 align:start position:0%
advertising a lot more about performance
because<00:04:57.520><c> the</c><00:04:57.640><c> advertisers</c><00:04:58.060><c> only</c><00:04:58.390><c> pay</c><00:04:58.570><c> us</c><00:04:58.690><c> when</c>

00:04:58.890 --> 00:04:58.900 align:start position:0%
because the advertisers only pay us when
 

00:04:58.900 --> 00:05:00.780 align:start position:0%
because the advertisers only pay us when
an<00:04:58.990><c> install</c><00:04:59.380><c> happens</c><00:04:59.770><c> so</c><00:05:00.340><c> there's</c><00:05:00.520><c> a</c><00:05:00.580><c> huge</c>

00:05:00.780 --> 00:05:00.790 align:start position:0%
an install happens so there's a huge
 

00:05:00.790 --> 00:05:02.670 align:start position:0%
an install happens so there's a huge
incentive<00:05:00.970><c> for</c><00:05:01.390><c> us</c><00:05:01.450><c> we</c><00:05:02.050><c> don't</c><00:05:02.140><c> get</c><00:05:02.290><c> paid</c><00:05:02.500><c> on</c>

00:05:02.670 --> 00:05:02.680 align:start position:0%
incentive for us we don't get paid on
 

00:05:02.680 --> 00:05:04.680 align:start position:0%
incentive for us we don't get paid on
impressions<00:05:03.220><c> or</c><00:05:03.430><c> clicks</c><00:05:03.790><c> you</c><00:05:04.330><c> know</c><00:05:04.450><c> we</c><00:05:04.570><c> get</c>

00:05:04.680 --> 00:05:04.690 align:start position:0%
impressions or clicks you know we get
 

00:05:04.690 --> 00:05:06.270 align:start position:0%
impressions or clicks you know we get
paid<00:05:04.930><c> on</c><00:05:05.110><c> somebody</c><00:05:05.410><c> installs</c><00:05:05.770><c> the</c><00:05:06.010><c> app</c><00:05:06.100><c> and</c>

00:05:06.270 --> 00:05:06.280 align:start position:0%
paid on somebody installs the app and
 

00:05:06.280 --> 00:05:08.640 align:start position:0%
paid on somebody installs the app and
opens<00:05:06.610><c> it</c><00:05:06.730><c> up</c><00:05:06.820><c> and</c><00:05:07.540><c> in</c><00:05:07.750><c> fact</c><00:05:07.960><c> increasingly</c>

00:05:08.640 --> 00:05:08.650 align:start position:0%
opens it up and in fact increasingly
 

00:05:08.650 --> 00:05:10.530 align:start position:0%
opens it up and in fact increasingly
advertisers<00:05:09.550><c> actually</c><00:05:09.910><c> will</c><00:05:10.090><c> care</c><00:05:10.390><c> about</c>

00:05:10.530 --> 00:05:10.540 align:start position:0%
advertisers actually will care about
 

00:05:10.540 --> 00:05:13.140 align:start position:0%
advertisers actually will care about
what<00:05:11.440><c> is</c><00:05:11.590><c> the</c><00:05:11.710><c> quality</c><00:05:12.160><c> of</c><00:05:12.250><c> the</c><00:05:12.340><c> user</c><00:05:12.550><c> right</c><00:05:12.970><c> is</c>

00:05:13.140 --> 00:05:13.150 align:start position:0%
what is the quality of the user right is
 

00:05:13.150 --> 00:05:16.260 align:start position:0%
what is the quality of the user right is
that<00:05:13.300><c> a</c><00:05:13.330><c> pain</c><00:05:13.660><c> user</c><00:05:13.990><c> is</c><00:05:14.410><c> a</c><00:05:14.470><c> returning</c><00:05:15.190><c> user</c><00:05:15.310><c> so</c>

00:05:16.260 --> 00:05:16.270 align:start position:0%
that a pain user is a returning user so
 

00:05:16.270 --> 00:05:17.790 align:start position:0%
that a pain user is a returning user so
do<00:05:16.360><c> as</c><00:05:16.480><c> mobile</c><00:05:16.930><c> is</c><00:05:17.080><c> like</c><00:05:17.260><c> yeah</c><00:05:17.440><c> you</c><00:05:17.710><c> know</c>

00:05:17.790 --> 00:05:17.800 align:start position:0%
do as mobile is like yeah you know
 

00:05:17.800 --> 00:05:20.460 align:start position:0%
do as mobile is like yeah you know
that's<00:05:18.040><c> granted</c><00:05:18.580><c> like</c><00:05:18.760><c> that's</c><00:05:19.090><c> the</c><00:05:19.470><c> the</c>

00:05:20.460 --> 00:05:20.470 align:start position:0%
that's granted like that's the the
 

00:05:20.470 --> 00:05:22.260 align:start position:0%
that's granted like that's the the
ecosystem<00:05:21.070><c> we</c><00:05:21.160><c> operated</c><00:05:21.610><c> but</c><00:05:22.000><c> there's</c><00:05:22.180><c> just</c>

00:05:22.260 --> 00:05:22.270 align:start position:0%
ecosystem we operated but there's just
 

00:05:22.270 --> 00:05:24.360 align:start position:0%
ecosystem we operated but there's just
so<00:05:22.510><c> much</c><00:05:22.660><c> nuance</c><00:05:23.080><c> and</c><00:05:23.260><c> depth</c><00:05:23.530><c> that</c><00:05:24.130><c> we</c><00:05:24.310><c> are</c>

00:05:24.360 --> 00:05:24.370 align:start position:0%
so much nuance and depth that we are
 

00:05:24.370 --> 00:05:25.920 align:start position:0%
so much nuance and depth that we are
always<00:05:24.550><c> like</c><00:05:24.880><c> innovating</c><00:05:25.420><c> and</c><00:05:25.540><c> figuring</c><00:05:25.840><c> of</c>

00:05:25.920 --> 00:05:25.930 align:start position:0%
always like innovating and figuring of
 

00:05:25.930 --> 00:05:27.900 align:start position:0%
always like innovating and figuring of
better<00:05:26.110><c> ways</c><00:05:26.290><c> to</c><00:05:26.320><c> optimize</c><00:05:26.800><c> it</c><00:05:26.950><c> right</c><00:05:27.730><c> all</c>

00:05:27.900 --> 00:05:27.910 align:start position:0%
better ways to optimize it right all
 

00:05:27.910 --> 00:05:30.120 align:start position:0%
better ways to optimize it right all
right<00:05:28.030><c> so</c><00:05:28.420><c> I</c><00:05:28.500><c> at</c><00:05:29.500><c> some</c><00:05:29.650><c> point</c><00:05:29.830><c> that</c><00:05:29.950><c> kind</c><00:05:30.070><c> of</c>

00:05:30.120 --> 00:05:30.130 align:start position:0%
right so I at some point that kind of
 

00:05:30.130 --> 00:05:34.890 align:start position:0%
right so I at some point that kind of
looked<00:05:30.370><c> at</c><00:05:31.210><c> some</c><00:05:31.690><c> of</c><00:05:31.870><c> the</c><00:05:32.220><c> app</c><00:05:33.220><c> store</c><00:05:33.900><c> dynamics</c>

00:05:34.890 --> 00:05:34.900 align:start position:0%
looked at some of the app store dynamics
 

00:05:34.900 --> 00:05:36.780 align:start position:0%
looked at some of the app store dynamics
and<00:05:35.080><c> actually</c><00:05:35.470><c> I</c><00:05:35.500><c> was</c><00:05:36.010><c> kind</c><00:05:36.220><c> of</c><00:05:36.280><c> committed</c><00:05:36.610><c> by</c>

00:05:36.780 --> 00:05:36.790 align:start position:0%
and actually I was kind of committed by
 

00:05:36.790 --> 00:05:40.920 align:start position:0%
and actually I was kind of committed by
people<00:05:36.820><c> who</c><00:05:37.300><c> who</c><00:05:37.900><c> run</c><00:05:38.820><c> app</c><00:05:39.820><c> store</c><00:05:40.180><c> Thursday</c><00:05:40.780><c> I</c>

00:05:40.920 --> 00:05:40.930 align:start position:0%
people who who run app store Thursday I
 

00:05:40.930 --> 00:05:42.480 align:start position:0%
people who who run app store Thursday I
was<00:05:41.050><c> really</c><00:05:41.320><c> amazed</c><00:05:41.830><c> right</c><00:05:42.100><c> like</c><00:05:42.310><c> they're</c>

00:05:42.480 --> 00:05:42.490 align:start position:0%
was really amazed right like they're
 

00:05:42.490 --> 00:05:44.520 align:start position:0%
was really amazed right like they're
companies<00:05:42.820><c> whose</c><00:05:43.000><c> only</c><00:05:43.419><c> job</c><00:05:43.630><c> was</c><00:05:44.020><c> to</c><00:05:44.260><c> look</c><00:05:44.380><c> at</c>

00:05:44.520 --> 00:05:44.530 align:start position:0%
companies whose only job was to look at
 

00:05:44.530 --> 00:05:46.530 align:start position:0%
companies whose only job was to look at
the<00:05:44.620><c> state</c><00:05:44.800><c> of</c><00:05:44.830><c> App</c><00:05:45.100><c> Store</c><00:05:45.370><c> right</c><00:05:45.580><c> and</c><00:05:46.240><c> kind</c><00:05:46.480><c> of</c>

00:05:46.530 --> 00:05:46.540 align:start position:0%
the state of App Store right and kind of
 

00:05:46.540 --> 00:05:48.120 align:start position:0%
the state of App Store right and kind of
report<00:05:46.840><c> on</c><00:05:46.960><c> this</c><00:05:47.050><c> data</c><00:05:47.290><c> and</c><00:05:47.530><c> I</c><00:05:47.650><c> think</c><00:05:47.919><c> that</c>

00:05:48.120 --> 00:05:48.130 align:start position:0%
report on this data and I think that
 

00:05:48.130 --> 00:05:50.250 align:start position:0%
report on this data and I think that
like<00:05:48.520><c> the</c><00:05:48.700><c> top</c><00:05:48.910><c> earners</c><00:05:49.540><c> make</c><00:05:49.810><c> so</c><00:05:49.930><c> much</c><00:05:50.020><c> money</c>

00:05:50.250 --> 00:05:50.260 align:start position:0%
like the top earners make so much money
 

00:05:50.260 --> 00:05:53.430 align:start position:0%
like the top earners make so much money
there<00:05:51.100><c> if</c><00:05:51.430><c> they</c><00:05:51.669><c> somehow</c><00:05:51.910><c> you</c><00:05:52.780><c> know</c><00:05:52.930><c> managed</c>

00:05:53.430 --> 00:05:53.440 align:start position:0%
there if they somehow you know managed
 

00:05:53.440 --> 00:05:55.110 align:start position:0%
there if they somehow you know managed
to<00:05:53.650><c> kind</c><00:05:53.830><c> of</c><00:05:53.890><c> get</c><00:05:54.040><c> a</c><00:05:54.070><c> cup</c><00:05:54.250><c> of</c><00:05:54.280><c> that</c><00:05:54.430><c> that</c><00:05:54.850><c> like</c>

00:05:55.110 --> 00:05:55.120 align:start position:0%
to kind of get a cup of that that like
 

00:05:55.120 --> 00:05:57.180 align:start position:0%
to kind of get a cup of that that like
it's<00:05:55.419><c> tremendous</c><00:05:55.870><c> right</c><00:05:56.080><c> so</c><00:05:56.230><c> so</c><00:05:56.710><c> so</c><00:05:57.010><c> they're</c>

00:05:57.180 --> 00:05:57.190 align:start position:0%
it's tremendous right so so so they're
 

00:05:57.190 --> 00:06:00.780 align:start position:0%
it's tremendous right so so so they're
kind<00:05:57.310><c> of</c><00:05:57.400><c> beautiful</c><00:05:58.000><c> in</c><00:05:58.030><c> this</c><00:05:59.220><c> like</c><00:06:00.220><c> what</c>

00:06:00.780 --> 00:06:00.790 align:start position:0%
kind of beautiful in this like what
 

00:06:00.790 --> 00:06:02.190 align:start position:0%
kind of beautiful in this like what
small<00:06:00.940><c> citizen</c><00:06:01.360><c> they're</c><00:06:01.510><c> like</c><00:06:01.690><c> a</c><00:06:01.810><c> I</c><00:06:01.840><c> guess</c>

00:06:02.190 --> 00:06:02.200 align:start position:0%
small citizen they're like a I guess
 

00:06:02.200 --> 00:06:04.980 align:start position:0%
small citizen they're like a I guess
following<00:06:02.560><c> this</c><00:06:03.090><c> wear</c><00:06:04.090><c> of</c><00:06:04.240><c> this</c><00:06:04.390><c> app</c>

00:06:04.980 --> 00:06:04.990 align:start position:0%
following this wear of this app
 

00:06:04.990 --> 00:06:08.040 align:start position:0%
following this wear of this app
ecosystem<00:06:05.640><c> going</c><00:06:06.640><c> sure</c><00:06:07.240><c> so</c><00:06:07.720><c> the</c><00:06:07.870><c> app</c>

00:06:08.040 --> 00:06:08.050 align:start position:0%
ecosystem going sure so the app
 

00:06:08.050 --> 00:06:10.560 align:start position:0%
ecosystem going sure so the app
ecosystem<00:06:08.580><c> globally</c><00:06:09.580><c> is</c><00:06:09.640><c> about</c><00:06:09.910><c> 40</c><00:06:10.270><c> million</c>

00:06:10.560 --> 00:06:10.570 align:start position:0%
ecosystem globally is about 40 million
 

00:06:10.570 --> 00:06:12.960 align:start position:0%
ecosystem globally is about 40 million
dollars<00:06:10.870><c> so</c><00:06:11.560><c> you</c><00:06:11.890><c> know</c><00:06:11.980><c> that's</c><00:06:12.280><c> that's</c><00:06:12.669><c> use</c>

00:06:12.960 --> 00:06:12.970 align:start position:0%
dollars so you know that's that's use
 

00:06:12.970 --> 00:06:14.250 align:start position:0%
dollars so you know that's that's use
amount<00:06:13.210><c> of</c><00:06:13.300><c> money</c><00:06:13.450><c> and</c><00:06:13.600><c> it's</c><00:06:13.720><c> been</c><00:06:13.840><c> growing</c><00:06:14.080><c> at</c>

00:06:14.250 --> 00:06:14.260 align:start position:0%
amount of money and it's been growing at
 

00:06:14.260 --> 00:06:16.800 align:start position:0%
amount of money and it's been growing at
a<00:06:14.290><c> at</c><00:06:14.800><c> a</c><00:06:14.860><c> rapid</c><00:06:15.310><c> pace</c><00:06:15.340><c> what</c><00:06:16.300><c> we</c><00:06:16.419><c> see</c><00:06:16.630><c> now</c><00:06:16.780><c> is</c>

00:06:16.800 --> 00:06:16.810 align:start position:0%
a at a rapid pace what we see now is
 

00:06:16.810 --> 00:06:18.780 align:start position:0%
a at a rapid pace what we see now is
again<00:06:17.200><c> like</c><00:06:17.380><c> more</c><00:06:17.770><c> maturity</c><00:06:18.310><c> in</c><00:06:18.370><c> the</c><00:06:18.430><c> market</c>

00:06:18.780 --> 00:06:18.790 align:start position:0%
again like more maturity in the market
 

00:06:18.790 --> 00:06:20.879 align:start position:0%
again like more maturity in the market
because<00:06:19.030><c> there</c><00:06:19.840><c> was</c><00:06:20.050><c> an</c><00:06:20.260><c> explosion</c>

00:06:20.879 --> 00:06:20.889 align:start position:0%
because there was an explosion
 

00:06:20.889 --> 00:06:23.820 align:start position:0%
because there was an explosion
the<00:06:21.069><c> AppStore</c><00:06:21.520><c> evolved</c><00:06:21.849><c> in</c><00:06:22.330><c> 2011</c><00:06:23.199><c> a</c><00:06:23.319><c> lot</c><00:06:23.650><c> of</c>

00:06:23.820 --> 00:06:23.830 align:start position:0%
the AppStore evolved in 2011 a lot of
 

00:06:23.830 --> 00:06:25.860 align:start position:0%
the AppStore evolved in 2011 a lot of
people<00:06:24.490><c> started</c><00:06:24.759><c> to</c><00:06:24.819><c> play</c><00:06:25.030><c> mobile</c><00:06:25.360><c> games</c><00:06:25.389><c> and</c>

00:06:25.860 --> 00:06:25.870 align:start position:0%
people started to play mobile games and
 

00:06:25.870 --> 00:06:28.110 align:start position:0%
people started to play mobile games and
so<00:06:26.499><c> there</c><00:06:26.680><c> was</c><00:06:26.770><c> like</c><00:06:26.919><c> a</c><00:06:26.949><c> rocket</c><00:06:27.280><c> stage</c><00:06:27.759><c> kind</c><00:06:27.999><c> of</c>

00:06:28.110 --> 00:06:28.120 align:start position:0%
so there was like a rocket stage kind of
 

00:06:28.120 --> 00:06:29.850 align:start position:0%
so there was like a rocket stage kind of
a<00:06:28.180><c> growth</c><00:06:28.479><c> but</c><00:06:29.139><c> now</c><00:06:29.259><c> the</c><00:06:29.319><c> market</c><00:06:29.680><c> is</c><00:06:29.770><c> more</c>

00:06:29.850 --> 00:06:29.860 align:start position:0%
a growth but now the market is more
 

00:06:29.860 --> 00:06:31.830 align:start position:0%
a growth but now the market is more
maturing<00:06:30.400><c> the</c><00:06:30.430><c> number</c><00:06:30.789><c> of</c><00:06:30.909><c> gaming</c><00:06:31.270><c> users</c><00:06:31.659><c> is</c>

00:06:31.830 --> 00:06:31.840 align:start position:0%
maturing the number of gaming users is
 

00:06:31.840 --> 00:06:34.409 align:start position:0%
maturing the number of gaming users is
reaching<00:06:32.650><c> a</c><00:06:32.770><c> steady-state</c><00:06:33.129><c> the</c><00:06:34.060><c> number</c><00:06:34.330><c> of</c>

00:06:34.409 --> 00:06:34.419 align:start position:0%
reaching a steady-state the number of
 

00:06:34.419 --> 00:06:35.670 align:start position:0%
reaching a steady-state the number of
gaming<00:06:34.749><c> sessions</c><00:06:35.169><c> are</c><00:06:35.319><c> reaching</c><00:06:35.620><c> a</c>

00:06:35.670 --> 00:06:35.680 align:start position:0%
gaming sessions are reaching a
 

00:06:35.680 --> 00:06:38.730 align:start position:0%
gaming sessions are reaching a
steady-state<00:06:36.039><c> but</c><00:06:36.939><c> the</c><00:06:37.449><c> time</c><00:06:37.749><c> spent</c><00:06:37.779><c> playing</c>

00:06:38.730 --> 00:06:38.740 align:start position:0%
steady-state but the time spent playing
 

00:06:38.740 --> 00:06:40.619 align:start position:0%
steady-state but the time spent playing
games<00:06:39.189><c> is</c><00:06:39.460><c> still</c><00:06:39.580><c> enormous</c><00:06:40.120><c> so</c><00:06:40.330><c> if</c><00:06:40.389><c> you</c><00:06:40.479><c> look</c>

00:06:40.619 --> 00:06:40.629 align:start position:0%
games is still enormous so if you look
 

00:06:40.629 --> 00:06:42.540 align:start position:0%
games is still enormous so if you look
around<00:06:40.960><c> you</c><00:06:41.139><c> when</c><00:06:41.650><c> you're</c><00:06:41.680><c> on</c><00:06:41.830><c> the</c><00:06:42.039><c> BART</c><00:06:42.279><c> ride</c>

00:06:42.540 --> 00:06:42.550 align:start position:0%
around you when you're on the BART ride
 

00:06:42.550 --> 00:06:44.459 align:start position:0%
around you when you're on the BART ride
home<00:06:42.819><c> or</c><00:06:43.210><c> you're</c><00:06:43.419><c> on</c><00:06:43.449><c> your</c><00:06:43.569><c> commute</c><00:06:43.990><c> or</c><00:06:44.080><c> you</c>

00:06:44.459 --> 00:06:44.469 align:start position:0%
home or you're on your commute or you
 

00:06:44.469 --> 00:06:45.959 align:start position:0%
home or you're on your commute or you
look<00:06:44.590><c> around</c><00:06:44.860><c> you</c><00:06:44.979><c> to</c><00:06:45.249><c> see</c><00:06:45.430><c> a</c><00:06:45.460><c> lot</c><00:06:45.610><c> of</c><00:06:45.699><c> people</c>

00:06:45.959 --> 00:06:45.969 align:start position:0%
look around you to see a lot of people
 

00:06:45.969 --> 00:06:47.640 align:start position:0%
look around you to see a lot of people
playing<00:06:46.150><c> games</c><00:06:46.419><c> and</c><00:06:46.810><c> that's</c><00:06:47.289><c> what</c><00:06:47.469><c> we</c><00:06:47.620><c> are</c>

00:06:47.640 --> 00:06:47.650 align:start position:0%
playing games and that's what we are
 

00:06:47.650 --> 00:06:49.589 align:start position:0%
playing games and that's what we are
really<00:06:47.919><c> counting</c><00:06:48.159><c> on</c><00:06:48.520><c> so</c><00:06:49.090><c> just</c><00:06:49.330><c> to</c><00:06:49.419><c> give</c><00:06:49.569><c> you</c>

00:06:49.589 --> 00:06:49.599 align:start position:0%
really counting on so just to give you
 

00:06:49.599 --> 00:06:52.320 align:start position:0%
really counting on so just to give you
some<00:06:49.840><c> statistics</c><00:06:50.219><c> there</c><00:06:51.219><c> are</c><00:06:51.249><c> in</c><00:06:51.639><c> the</c><00:06:51.879><c> United</c>

00:06:52.320 --> 00:06:52.330 align:start position:0%
some statistics there are in the United
 

00:06:52.330 --> 00:06:55.320 align:start position:0%
some statistics there are in the United
States<00:06:52.599><c> about</c><00:06:52.810><c> 192</c><00:06:53.770><c> million</c><00:06:54.039><c> gamers</c><00:06:54.490><c> well</c><00:06:55.090><c> if</c>

00:06:55.320 --> 00:06:55.330 align:start position:0%
States about 192 million gamers well if
 

00:06:55.330 --> 00:06:56.339 align:start position:0%
States about 192 million gamers well if
you<00:06:55.419><c> think</c><00:06:55.599><c> about</c><00:06:55.659><c> the</c><00:06:55.779><c> publisher</c><00:06:56.139><c> of</c><00:06:56.229><c> the</c>

00:06:56.339 --> 00:06:56.349 align:start position:0%
you think about the publisher of the
 

00:06:56.349 --> 00:06:58.080 align:start position:0%
you think about the publisher of the
United<00:06:56.650><c> States</c><00:06:56.680><c> about</c><00:06:57.099><c> 300</c><00:06:57.669><c> million</c><00:06:57.849><c> people</c>

00:06:58.080 --> 00:06:58.090 align:start position:0%
United States about 300 million people
 

00:06:58.090 --> 00:07:00.600 align:start position:0%
United States about 300 million people
you<00:06:58.900><c> know</c><00:06:59.020><c> 2</c><00:06:59.620><c> out</c><00:06:59.740><c> of</c><00:06:59.770><c> 3</c><00:06:59.949><c> people</c><00:07:00.039><c> are</c><00:07:00.400><c> playing</c>

00:07:00.600 --> 00:07:00.610 align:start position:0%
you know 2 out of 3 people are playing
 

00:07:00.610 --> 00:07:04.320 align:start position:0%
you know 2 out of 3 people are playing
games<00:07:00.990><c> right</c><00:07:01.990><c> and</c><00:07:02.319><c> out</c><00:07:02.529><c> of</c><00:07:02.650><c> that</c><00:07:02.860><c> Alex</c><00:07:03.610><c> see</c><00:07:03.759><c> 1/3</c>

00:07:04.320 --> 00:07:04.330 align:start position:0%
games right and out of that Alex see 1/3
 

00:07:04.330 --> 00:07:06.959 align:start position:0%
games right and out of that Alex see 1/3
of<00:07:04.449><c> them</c><00:07:04.719><c> or</c><00:07:04.960><c> what</c><00:07:05.680><c> we</c><00:07:05.830><c> call</c><00:07:06.039><c> it</c><00:07:06.219><c> like</c><00:07:06.430><c> you</c><00:07:06.729><c> know</c>

00:07:06.959 --> 00:07:06.969 align:start position:0%
of them or what we call it like you know
 

00:07:06.969 --> 00:07:09.330 align:start position:0%
of them or what we call it like you know
heavy<00:07:07.509><c> users</c><00:07:07.960><c> these</c><00:07:08.560><c> people</c><00:07:08.949><c> will</c><00:07:09.099><c> play</c>

00:07:09.330 --> 00:07:09.340 align:start position:0%
heavy users these people will play
 

00:07:09.340 --> 00:07:11.339 align:start position:0%
heavy users these people will play
basically<00:07:09.759><c> somewhere</c><00:07:10.240><c> between</c><00:07:10.360><c> like</c><00:07:10.719><c> you</c>

00:07:11.339 --> 00:07:11.349 align:start position:0%
basically somewhere between like you
 

00:07:11.349 --> 00:07:13.920 align:start position:0%
basically somewhere between like you
know<00:07:11.439><c> five</c><00:07:11.830><c> to</c><00:07:12.039><c> six</c><00:07:12.250><c> hours</c><00:07:12.370><c> a</c><00:07:12.610><c> week</c><00:07:12.819><c> right</c><00:07:13.629><c> so</c>

00:07:13.920 --> 00:07:13.930 align:start position:0%
know five to six hours a week right so
 

00:07:13.930 --> 00:07:16.019 align:start position:0%
know five to six hours a week right so
somewhere<00:07:14.229><c> on</c><00:07:14.289><c> like</c><00:07:14.589><c> 2025</c><00:07:15.219><c> hours</c><00:07:15.460><c> a</c><00:07:15.789><c> month</c>

00:07:16.019 --> 00:07:16.029 align:start position:0%
somewhere on like 2025 hours a month
 

00:07:16.029 --> 00:07:18.119 align:start position:0%
somewhere on like 2025 hours a month
there<00:07:16.930><c> are</c><00:07:16.960><c> on</c><00:07:17.229><c> their</c><00:07:17.439><c> games</c><00:07:17.710><c> and</c><00:07:17.979><c> they</c><00:07:18.099><c> are</c>

00:07:18.119 --> 00:07:18.129 align:start position:0%
there are on their games and they are
 

00:07:18.129 --> 00:07:20.309 align:start position:0%
there are on their games and they are
very<00:07:18.339><c> immersed</c><00:07:18.759><c> in</c><00:07:18.969><c> their</c><00:07:19.120><c> games</c><00:07:19.360><c> so</c><00:07:19.599><c> we</c><00:07:20.259><c> are</c>

00:07:20.309 --> 00:07:20.319 align:start position:0%
very immersed in their games so we are
 

00:07:20.319 --> 00:07:22.140 align:start position:0%
very immersed in their games so we are
able<00:07:20.529><c> to</c><00:07:20.560><c> build</c><00:07:20.860><c> very</c><00:07:21.009><c> rich</c><00:07:21.249><c> personas</c><00:07:21.939><c> and</c>

00:07:22.140 --> 00:07:22.150 align:start position:0%
able to build very rich personas and
 

00:07:22.150 --> 00:07:24.390 align:start position:0%
able to build very rich personas and
graphs<00:07:22.509><c> of</c><00:07:22.779><c> their</c><00:07:23.349><c> gaming</c><00:07:23.589><c> behavior</c><00:07:24.189><c> what</c>

00:07:24.390 --> 00:07:24.400 align:start position:0%
graphs of their gaming behavior what
 

00:07:24.400 --> 00:07:26.820 align:start position:0%
graphs of their gaming behavior what
kind<00:07:24.610><c> of</c><00:07:24.639><c> people</c><00:07:24.819><c> like</c><00:07:25.150><c> casinos</c><00:07:26.020><c> and</c><00:07:26.289><c> if</c><00:07:26.710><c> they</c>

00:07:26.820 --> 00:07:26.830 align:start position:0%
kind of people like casinos and if they
 

00:07:26.830 --> 00:07:28.320 align:start position:0%
kind of people like casinos and if they
like<00:07:26.979><c> casinos</c><00:07:27.400><c> do</c><00:07:27.520><c> we</c><00:07:27.610><c> also</c><00:07:27.729><c> happen</c><00:07:28.000><c> to</c><00:07:28.180><c> like</c>

00:07:28.320 --> 00:07:28.330 align:start position:0%
like casinos do we also happen to like
 

00:07:28.330 --> 00:07:30.689 align:start position:0%
like casinos do we also happen to like
Lea<00:07:28.689><c> apps</c><00:07:28.960><c> some</c><00:07:29.740><c> will</c><00:07:29.919><c> kind</c><00:07:30.159><c> of</c><00:07:30.219><c> utilize</c><00:07:30.460><c> that</c>

00:07:30.689 --> 00:07:30.699 align:start position:0%
Lea apps some will kind of utilize that
 

00:07:30.699 --> 00:07:33.480 align:start position:0%
Lea apps some will kind of utilize that
affinity<00:07:31.000><c> show</c><00:07:31.509><c> apps</c><00:07:31.900><c> and</c><00:07:32.490><c> recommendations</c>

00:07:33.480 --> 00:07:33.490 align:start position:0%
affinity show apps and recommendations
 

00:07:33.490 --> 00:07:34.769 align:start position:0%
affinity show apps and recommendations
or<00:07:33.699><c> what</c><00:07:33.789><c> we</c><00:07:33.909><c> think</c><00:07:34.180><c> they</c><00:07:34.330><c> have</c><00:07:34.360><c> a</c><00:07:34.569><c> high</c>

00:07:34.769 --> 00:07:34.779 align:start position:0%
or what we think they have a high
 

00:07:34.779 --> 00:07:37.379 align:start position:0%
or what we think they have a high
propensity<00:07:34.990><c> to</c><00:07:35.349><c> click</c><00:07:35.560><c> upon</c><00:07:35.830><c> you</c><00:07:36.039><c> say</c><00:07:36.310><c> so</c><00:07:36.759><c> you</c>

00:07:37.379 --> 00:07:37.389 align:start position:0%
propensity to click upon you say so you
 

00:07:37.389 --> 00:07:39.540 align:start position:0%
propensity to click upon you say so you
know<00:07:37.509><c> and</c><00:07:37.810><c> then</c><00:07:38.169><c> even</c><00:07:38.680><c> from</c><00:07:38.800><c> a</c><00:07:39.009><c> gaming</c>

00:07:39.540 --> 00:07:39.550 align:start position:0%
know and then even from a gaming
 

00:07:39.550 --> 00:07:40.950 align:start position:0%
know and then even from a gaming
perspective<00:07:40.000><c> like</c><00:07:40.120><c> people</c><00:07:40.479><c> are</c><00:07:40.569><c> making</c><00:07:40.689><c> these</c>

00:07:40.950 --> 00:07:40.960 align:start position:0%
perspective like people are making these
 

00:07:40.960 --> 00:07:42.990 align:start position:0%
perspective like people are making these
games<00:07:41.259><c> some</c><00:07:42.039><c> of</c><00:07:42.069><c> these</c><00:07:42.279><c> games</c><00:07:42.460><c> like</c><00:07:42.639><c> casino</c>

00:07:42.990 --> 00:07:43.000 align:start position:0%
games some of these games like casino
 

00:07:43.000 --> 00:07:44.790 align:start position:0%
games some of these games like casino
games<00:07:43.300><c> they</c><00:07:43.899><c> need</c><00:07:44.080><c> like</c><00:07:44.289><c> two</c><00:07:44.620><c> to</c><00:07:44.770><c> three</c>

00:07:44.790 --> 00:07:44.800 align:start position:0%
games they need like two to three
 

00:07:44.800 --> 00:07:47.219 align:start position:0%
games they need like two to three
million<00:07:45.250><c> dollars</c><00:07:45.580><c> a</c><00:07:45.729><c> day</c><00:07:45.759><c> from</c><00:07:46.750><c> these</c><00:07:46.990><c> games</c>

00:07:47.219 --> 00:07:47.229 align:start position:0%
million dollars a day from these games
 

00:07:47.229 --> 00:07:49.829 align:start position:0%
million dollars a day from these games
so<00:07:47.979><c> think</c><00:07:48.250><c> about</c><00:07:48.490><c> it</c><00:07:48.669><c> in</c><00:07:48.789><c> a</c><00:07:48.879><c> month</c><00:07:49.210><c> in</c><00:07:49.419><c> a</c><00:07:49.509><c> year</c>

00:07:49.829 --> 00:07:49.839 align:start position:0%
so think about it in a month in a year
 

00:07:49.839 --> 00:07:51.869 align:start position:0%
so think about it in a month in a year
these<00:07:50.199><c> are</c><00:07:50.349><c> billion-dollar</c><00:07:50.860><c> franchises</c><00:07:51.699><c> and</c>

00:07:51.869 --> 00:07:51.879 align:start position:0%
these are billion-dollar franchises and
 

00:07:51.879 --> 00:07:54.420 align:start position:0%
these are billion-dollar franchises and
like<00:07:52.180><c> companies</c><00:07:52.810><c> that</c><00:07:53.620><c> are</c><00:07:53.800><c> like</c><00:07:53.949><c> machines</c><00:07:54.279><c> oh</c>

00:07:54.420 --> 00:07:54.430 align:start position:0%
like companies that are like machines oh
 

00:07:54.430 --> 00:07:56.100 align:start position:0%
like companies that are like machines oh
that's<00:07:54.639><c> a</c><00:07:54.729><c> great</c><00:07:54.849><c> example</c><00:07:55.029><c> like</c><00:07:55.689><c> they</c><00:07:55.899><c> have</c>

00:07:56.100 --> 00:07:56.110 align:start position:0%
that's a great example like they have
 

00:07:56.110 --> 00:07:58.709 align:start position:0%
that's a great example like they have
three<00:07:56.439><c> or</c><00:07:56.529><c> four</c><00:07:56.710><c> big</c><00:07:57.430><c> titles</c><00:07:57.939><c> but</c><00:07:58.569><c> they'll</c>

00:07:58.709 --> 00:07:58.719 align:start position:0%
three or four big titles but they'll
 

00:07:58.719 --> 00:08:00.480 align:start position:0%
three or four big titles but they'll
easily<00:07:58.899><c> make</c><00:07:59.259><c> millions</c><00:07:59.649><c> of</c><00:07:59.740><c> dollars</c><00:08:00.039><c> each</c><00:08:00.189><c> day</c>

00:08:00.480 --> 00:08:00.490 align:start position:0%
easily make millions of dollars each day
 

00:08:00.490 --> 00:08:02.790 align:start position:0%
easily make millions of dollars each day
just<00:08:01.180><c> from</c><00:08:01.419><c> like</c><00:08:01.629><c> pinna</c><00:08:02.110><c> purchases</c><00:08:02.649><c> that</c>

00:08:02.790 --> 00:08:02.800 align:start position:0%
just from like pinna purchases that
 

00:08:02.800 --> 00:08:05.369 align:start position:0%
just from like pinna purchases that
drive<00:08:03.099><c> so</c><00:08:04.000><c> much</c><00:08:04.149><c> virtual</c><00:08:04.509><c> currency</c><00:08:04.930><c> then</c><00:08:05.199><c> it's</c>

00:08:05.369 --> 00:08:05.379 align:start position:0%
drive so much virtual currency then it's
 

00:08:05.379 --> 00:08:07.379 align:start position:0%
drive so much virtual currency then it's
a<00:08:05.469><c> huge</c><00:08:05.680><c> economy</c><00:08:06.159><c> right</c><00:08:06.729><c> all</c><00:08:06.939><c> right</c><00:08:07.120><c> looks</c>

00:08:07.379 --> 00:08:07.389 align:start position:0%
a huge economy right all right looks
 

00:08:07.389 --> 00:08:09.089 align:start position:0%
a huge economy right all right looks
like<00:08:07.419><c> it's</c><00:08:07.659><c> it's</c><00:08:07.870><c> it's</c><00:08:08.020><c> major</c><00:08:08.229><c> it's</c><00:08:08.680><c> a</c><00:08:08.800><c> virtual</c>

00:08:09.089 --> 00:08:09.099 align:start position:0%
like it's it's it's major it's a virtual
 

00:08:09.099 --> 00:08:12.629 align:start position:0%
like it's it's it's major it's a virtual
economy<00:08:09.279><c> right</c><00:08:09.610><c> and</c><00:08:09.990><c> so</c><00:08:10.990><c> now</c><00:08:11.560><c> I</c><00:08:11.589><c> kind</c><00:08:11.949><c> of</c><00:08:12.009><c> get</c>

00:08:12.629 --> 00:08:12.639 align:start position:0%
economy right and so now I kind of get
 

00:08:12.639 --> 00:08:14.550 align:start position:0%
economy right and so now I kind of get
even<00:08:12.939><c> better</c><00:08:13.149><c> idea</c><00:08:13.599><c> where</c><00:08:13.930><c> all</c><00:08:14.139><c> this</c><00:08:14.319><c> big</c><00:08:14.529><c> data</c>

00:08:14.550 --> 00:08:14.560 align:start position:0%
even better idea where all this big data
 

00:08:14.560 --> 00:08:16.619 align:start position:0%
even better idea where all this big data
comes<00:08:14.919><c> from</c><00:08:14.979><c> right</c><00:08:15.279><c> and</c><00:08:15.939><c> also</c><00:08:16.089><c> because</c><00:08:16.539><c> you</c>

00:08:16.619 --> 00:08:16.629 align:start position:0%
comes from right and also because you
 

00:08:16.629 --> 00:08:18.389 align:start position:0%
comes from right and also because you
guys<00:08:16.810><c> have</c><00:08:16.990><c> this</c><00:08:17.080><c> long</c><00:08:17.379><c> session</c><00:08:17.860><c> times</c><00:08:18.099><c> and</c>

00:08:18.389 --> 00:08:18.399 align:start position:0%
guys have this long session times and
 

00:08:18.399 --> 00:08:21.450 align:start position:0%
guys have this long session times and
it's<00:08:19.120><c> as</c><00:08:19.629><c> opposed</c><00:08:19.930><c> to</c><00:08:20.020><c> kind</c><00:08:20.169><c> of</c><00:08:20.259><c> web</c><00:08:20.439><c> ads</c><00:08:21.129><c> right</c>

00:08:21.450 --> 00:08:21.460 align:start position:0%
it's as opposed to kind of web ads right
 

00:08:21.460 --> 00:08:22.899 align:start position:0%
it's as opposed to kind of web ads right
so<00:08:21.639><c> you</c><00:08:21.759><c> have</c><00:08:21.969><c> better</c>

00:08:22.899 --> 00:08:22.909 align:start position:0%
so you have better
 

00:08:22.909 --> 00:08:24.850 align:start position:0%
so you have better
this<00:08:23.270><c> is</c><00:08:23.419><c> sounds</c><00:08:23.839><c> like</c><00:08:23.899><c> a</c><00:08:23.990><c> suitable</c><00:08:24.469><c> promotion</c>

00:08:24.850 --> 00:08:24.860 align:start position:0%
this is sounds like a suitable promotion
 

00:08:24.860 --> 00:08:26.589 align:start position:0%
this is sounds like a suitable promotion
learning<00:08:25.189><c> even</c><00:08:25.789><c> better</c><00:08:25.999><c> right</c><00:08:26.209><c> because</c><00:08:26.479><c> you</c>

00:08:26.589 --> 00:08:26.599 align:start position:0%
learning even better right because you
 

00:08:26.599 --> 00:08:28.299 align:start position:0%
learning even better right because you
could<00:08:26.749><c> look</c><00:08:26.839><c> at</c><00:08:26.990><c> temporal</c><00:08:27.259><c> patterns</c><00:08:27.740><c> right</c>

00:08:28.299 --> 00:08:28.309 align:start position:0%
could look at temporal patterns right
 

00:08:28.309 --> 00:08:29.829 align:start position:0%
could look at temporal patterns right
like<00:08:28.550><c> it</c><00:08:28.669><c> look</c><00:08:28.849><c> at</c><00:08:29.029><c> all</c><00:08:29.360><c> kinds</c><00:08:29.719><c> of</c>

00:08:29.829 --> 00:08:29.839 align:start position:0%
like it look at all kinds of
 

00:08:29.839 --> 00:08:34.360 align:start position:0%
like it look at all kinds of
correlations<00:08:30.999><c> so</c><00:08:32.019><c> so</c><00:08:33.019><c> now</c><00:08:33.380><c> I</c><00:08:33.409><c> can</c><00:08:33.649><c> see</c><00:08:34.009><c> kind</c><00:08:34.310><c> of</c>

00:08:34.360 --> 00:08:34.370 align:start position:0%
correlations so so now I can see kind of
 

00:08:34.370 --> 00:08:36.129 align:start position:0%
correlations so so now I can see kind of
better<00:08:34.519><c> right</c><00:08:34.759><c> so</c><00:08:34.940><c> clearly</c><00:08:35.449><c> it</c><00:08:35.810><c> seems</c><00:08:35.959><c> to</c>

00:08:36.129 --> 00:08:36.139 align:start position:0%
better right so clearly it seems to
 

00:08:36.139 --> 00:08:40.240 align:start position:0%
better right so clearly it seems to
spark<00:08:36.440><c> and</c><00:08:37.360><c> I</c><00:08:38.360><c> mean</c><00:08:39.050><c> I</c><00:08:39.229><c> knew</c><00:08:39.529><c> that</c><00:08:39.800><c> a</c><00:08:39.829><c> scale</c>

00:08:40.240 --> 00:08:40.250 align:start position:0%
spark and I mean I knew that a scale
 

00:08:40.250 --> 00:08:41.949 align:start position:0%
spark and I mean I knew that a scale
company<00:08:40.610><c> can</c><00:08:40.729><c> you</c><00:08:40.819><c> tell</c><00:08:41.029><c> me</c><00:08:41.120><c> like</c><00:08:41.269><c> how</c><00:08:41.300><c> spark</c>

00:08:41.949 --> 00:08:41.959 align:start position:0%
company can you tell me like how spark
 

00:08:41.959 --> 00:08:44.199 align:start position:0%
company can you tell me like how spark
happens<00:08:42.409><c> how</c><00:08:42.740><c> Scala</c><00:08:43.159><c> happen</c><00:08:43.519><c> like</c><00:08:43.639><c> in</c><00:08:43.849><c> a</c><00:08:43.940><c> white</c>

00:08:44.199 --> 00:08:44.209 align:start position:0%
happens how Scala happen like in a white
 

00:08:44.209 --> 00:08:45.910 align:start position:0%
happens how Scala happen like in a white
guys<00:08:44.779><c> found</c><00:08:45.050><c> this</c><00:08:45.290><c> is</c><00:08:45.470><c> a</c><00:08:45.500><c> good</c><00:08:45.649><c> match</c><00:08:45.769><c> the</c>

00:08:45.910 --> 00:08:45.920 align:start position:0%
guys found this is a good match the
 

00:08:45.920 --> 00:08:48.430 align:start position:0%
guys found this is a good match the
process<00:08:46.339><c> this</c><00:08:46.519><c> kind</c><00:08:46.699><c> of</c><00:08:46.730><c> data</c><00:08:47.000><c> sure</c><00:08:47.569><c> I</c><00:08:47.810><c> am</c>

00:08:48.430 --> 00:08:48.440 align:start position:0%
process this kind of data sure I am
 

00:08:48.440 --> 00:08:50.769 align:start position:0%
process this kind of data sure I am
we've<00:08:49.130><c> always</c><00:08:49.399><c> liked</c><00:08:49.759><c> I</c><00:08:49.970><c> did</c><00:08:50.149><c> on</c><00:08:50.269><c> myself</c><00:08:50.449><c> on</c>

00:08:50.769 --> 00:08:50.779 align:start position:0%
we've always liked I did on myself on
 

00:08:50.779 --> 00:08:52.180 align:start position:0%
we've always liked I did on myself on
like<00:08:50.990><c> investing</c><00:08:51.620><c> in</c><00:08:51.709><c> open</c><00:08:51.980><c> source</c>

00:08:52.180 --> 00:08:52.190 align:start position:0%
like investing in open source
 

00:08:52.190 --> 00:08:55.420 align:start position:0%
like investing in open source
cutting-edge<00:08:53.029><c> technologies</c><00:08:53.690><c> and</c><00:08:53.959><c> so</c><00:08:54.649><c> for</c><00:08:55.310><c> us</c>

00:08:55.420 --> 00:08:55.430 align:start position:0%
cutting-edge technologies and so for us
 

00:08:55.430 --> 00:08:58.449 align:start position:0%
cutting-edge technologies and so for us
arranging<00:08:56.029><c> team</c><00:08:56.209><c> is</c><00:08:56.529><c> very</c><00:08:57.529><c> acutely</c><00:08:57.920><c> like</c><00:08:58.220><c> in</c>

00:08:58.449 --> 00:08:58.459 align:start position:0%
arranging team is very acutely like in
 

00:08:58.459 --> 00:09:00.069 align:start position:0%
arranging team is very acutely like in
tune<00:08:58.759><c> with</c><00:08:59.000><c> like</c><00:08:59.180><c> what's</c><00:08:59.389><c> going</c><00:08:59.630><c> on</c><00:08:59.750><c> in</c><00:08:59.930><c> the</c>

00:09:00.069 --> 00:09:00.079 align:start position:0%
tune with like what's going on in the
 

00:09:00.079 --> 00:09:02.410 align:start position:0%
tune with like what's going on in the
environment<00:09:00.560><c> the</c><00:09:00.889><c> ecosystem</c><00:09:01.120><c> where</c><00:09:02.120><c> we</c><00:09:02.329><c> have</c>

00:09:02.410 --> 00:09:02.420 align:start position:0%
environment the ecosystem where we have
 

00:09:02.420 --> 00:09:04.600 align:start position:0%
environment the ecosystem where we have
to<00:09:02.509><c> make</c><00:09:02.630><c> the</c><00:09:02.720><c> right</c><00:09:02.810><c> investments</c><00:09:03.470><c> spark</c><00:09:04.310><c> ml</c>

00:09:04.600 --> 00:09:04.610 align:start position:0%
to make the right investments spark ml
 

00:09:04.610 --> 00:09:06.400 align:start position:0%
to make the right investments spark ml
makes<00:09:04.910><c> a</c><00:09:05.029><c> good</c><00:09:05.209><c> fit</c><00:09:05.449><c> given</c><00:09:05.779><c> our</c><00:09:05.870><c> investments</c>

00:09:06.400 --> 00:09:06.410 align:start position:0%
makes a good fit given our investments
 

00:09:06.410 --> 00:09:07.210 align:start position:0%
makes a good fit given our investments
in<00:09:06.470><c> machine</c><00:09:06.740><c> learning</c>

00:09:07.210 --> 00:09:07.220 align:start position:0%
in machine learning
 

00:09:07.220 --> 00:09:09.730 align:start position:0%
in machine learning
nai<00:09:07.910><c> and</c><00:09:08.509><c> the</c><00:09:08.779><c> model</c><00:09:09.079><c> that</c><00:09:09.199><c> we</c><00:09:09.350><c> have</c><00:09:09.440><c> to</c><00:09:09.560><c> build</c>

00:09:09.730 --> 00:09:09.740 align:start position:0%
nai and the model that we have to build
 

00:09:09.740 --> 00:09:11.800 align:start position:0%
nai and the model that we have to build
and<00:09:10.069><c> given</c><00:09:10.670><c> this</c><00:09:10.790><c> kind</c><00:09:11.000><c> of</c><00:09:11.149><c> you</c><00:09:11.690><c> know</c>

00:09:11.800 --> 00:09:11.810 align:start position:0%
and given this kind of you know
 

00:09:11.810 --> 00:09:13.990 align:start position:0%
and given this kind of you know
computing<00:09:12.620><c> that</c><00:09:12.740><c> we</c><00:09:12.800><c> have</c><00:09:13.009><c> to</c><00:09:13.160><c> do</c><00:09:13.310><c> in</c><00:09:13.759><c> the</c>

00:09:13.990 --> 00:09:14.000 align:start position:0%
computing that we have to do in the
 

00:09:14.000 --> 00:09:15.309 align:start position:0%
computing that we have to do in the
right<00:09:14.120><c> of</c><00:09:14.240><c> clusters</c><00:09:14.690><c> we</c><00:09:14.810><c> need</c><00:09:15.019><c> the</c><00:09:15.110><c> kind</c><00:09:15.199><c> of</c>

00:09:15.309 --> 00:09:15.319 align:start position:0%
right of clusters we need the kind of
 

00:09:15.319 --> 00:09:17.559 align:start position:0%
right of clusters we need the kind of
big<00:09:15.470><c> data</c><00:09:15.500><c> scale</c><00:09:16.009><c> that</c><00:09:16.190><c> we</c><00:09:16.370><c> have</c><00:09:16.579><c> it</c><00:09:17.209><c> just</c><00:09:17.449><c> made</c>

00:09:17.559 --> 00:09:17.569 align:start position:0%
big data scale that we have it just made
 

00:09:17.569 --> 00:09:19.059 align:start position:0%
big data scale that we have it just made
a<00:09:17.600><c> lot</c><00:09:17.750><c> of</c><00:09:17.810><c> sense</c><00:09:18.050><c> for</c><00:09:18.290><c> us</c><00:09:18.350><c> to</c><00:09:18.440><c> invest</c><00:09:18.589><c> more</c><00:09:19.009><c> in</c>

00:09:19.059 --> 00:09:19.069 align:start position:0%
a lot of sense for us to invest more in
 

00:09:19.069 --> 00:09:21.040 align:start position:0%
a lot of sense for us to invest more in
spark<00:09:19.459><c> so</c><00:09:20.029><c> they</c><00:09:20.209><c> can</c><00:09:20.509><c> probably</c><00:09:20.690><c> tell</c><00:09:20.899><c> you</c><00:09:20.990><c> a</c>

00:09:21.040 --> 00:09:21.050 align:start position:0%
spark so they can probably tell you a
 

00:09:21.050 --> 00:09:23.559 align:start position:0%
spark so they can probably tell you a
lot<00:09:21.170><c> more</c><00:09:21.230><c> about</c><00:09:21.759><c> any</c><00:09:22.759><c> come</c><00:09:22.940><c> winners</c><00:09:23.240><c> -</c><00:09:23.420><c> like</c>

00:09:23.559 --> 00:09:23.569 align:start position:0%
lot more about any come winners - like
 

00:09:23.569 --> 00:09:25.210 align:start position:0%
lot more about any come winners - like
what<00:09:24.019><c> are</c><00:09:24.050><c> some</c><00:09:24.110><c> of</c><00:09:24.259><c> the</c><00:09:24.350><c> specific</c><00:09:24.529><c> use</c><00:09:24.949><c> cases</c>

00:09:25.210 --> 00:09:25.220 align:start position:0%
what are some of the specific use cases
 

00:09:25.220 --> 00:09:28.509 align:start position:0%
what are some of the specific use cases
of<00:09:25.880><c> how</c><00:09:26.060><c> we</c><00:09:26.120><c> are</c><00:09:26.360><c> using</c><00:09:26.480><c> spark</c><00:09:26.990><c> and</c><00:09:27.279><c> you</c><00:09:28.279><c> know</c>

00:09:28.509 --> 00:09:28.519 align:start position:0%
of how we are using spark and you know
 

00:09:28.519 --> 00:09:31.090 align:start position:0%
of how we are using spark and you know
on<00:09:28.670><c> the</c><00:09:28.819><c> scholar</c><00:09:29.120><c> side</c><00:09:29.420><c> we</c><00:09:30.050><c> kind</c><00:09:30.649><c> of</c><00:09:30.709><c> moved</c>

00:09:31.090 --> 00:09:31.100 align:start position:0%
on the scholar side we kind of moved
 

00:09:31.100 --> 00:09:32.530 align:start position:0%
on the scholar side we kind of moved
from<00:09:31.310><c> having</c><00:09:31.670><c> a</c><00:09:31.730><c> much</c><00:09:31.850><c> more</c><00:09:31.910><c> simpler</c><00:09:32.360><c> code</c>

00:09:32.530 --> 00:09:32.540 align:start position:0%
from having a much more simpler code
 

00:09:32.540 --> 00:09:34.929 align:start position:0%
from having a much more simpler code
base<00:09:32.720><c> with</c><00:09:32.959><c> PHP</c><00:09:33.500><c> to</c><00:09:34.189><c> move</c><00:09:34.370><c> it</c><00:09:34.490><c> to</c><00:09:34.610><c> scholar</c>

00:09:34.929 --> 00:09:34.939 align:start position:0%
base with PHP to move it to scholar
 

00:09:34.939 --> 00:09:36.340 align:start position:0%
base with PHP to move it to scholar
again<00:09:35.420><c> like</c><00:09:35.689><c> the</c><00:09:35.839><c> functional</c><00:09:36.170><c> programming</c>

00:09:36.340 --> 00:09:36.350 align:start position:0%
again like the functional programming
 

00:09:36.350 --> 00:09:38.980 align:start position:0%
again like the functional programming
and<00:09:36.949><c> some</c><00:09:37.130><c> of</c><00:09:37.250><c> the</c><00:09:37.339><c> aspects</c><00:09:38.240><c> of</c><00:09:38.360><c> it</c><00:09:38.540><c> Len</c><00:09:38.779><c> very</c>

00:09:38.980 --> 00:09:38.990 align:start position:0%
and some of the aspects of it Len very
 

00:09:38.990 --> 00:09:41.889 align:start position:0%
and some of the aspects of it Len very
it's<00:09:39.139><c> very</c><00:09:39.319><c> well</c><00:09:39.920><c> to</c><00:09:40.480><c> what</c><00:09:41.480><c> we're</c><00:09:41.630><c> doing</c><00:09:41.660><c> with</c>

00:09:41.889 --> 00:09:41.899 align:start position:0%
it's very well to what we're doing with
 

00:09:41.899 --> 00:09:44.230 align:start position:0%
it's very well to what we're doing with
a<00:09:42.019><c> right</c><00:09:42.230><c> side</c><00:09:42.470><c> solution</c><00:09:43.310><c> I</c><00:09:43.339><c> noticed</c><00:09:43.730><c> multiple</c>

00:09:44.230 --> 00:09:44.240 align:start position:0%
a right side solution I noticed multiple
 

00:09:44.240 --> 00:09:45.639 align:start position:0%
a right side solution I noticed multiple
human<00:09:44.360><c> coming</c><00:09:44.720><c> to</c><00:09:44.870><c> this</c><00:09:44.990><c> transition</c><00:09:45.319><c> like</c>

00:09:45.639 --> 00:09:45.649 align:start position:0%
human coming to this transition like
 

00:09:45.649 --> 00:09:47.800 align:start position:0%
human coming to this transition like
they<00:09:45.829><c> started</c><00:09:46.160><c> it</c><00:09:46.639><c> with</c><00:09:46.819><c> PHP</c><00:09:47.089><c> think</c><00:09:47.449><c> excited</c>

00:09:47.800 --> 00:09:47.810 align:start position:0%
they started it with PHP think excited
 

00:09:47.810 --> 00:09:50.079 align:start position:0%
they started it with PHP think excited
for<00:09:47.930><c> the</c><00:09:47.990><c> bunch</c><00:09:48.139><c> of</c><00:09:48.259><c> PHP</c><00:09:48.620><c> and</c><00:09:48.860><c> kaboom</c><00:09:49.579><c> like</c><00:09:49.970><c> I'm</c>

00:09:50.079 --> 00:09:50.089 align:start position:0%
for the bunch of PHP and kaboom like I'm
 

00:09:50.089 --> 00:09:51.550 align:start position:0%
for the bunch of PHP and kaboom like I'm
not<00:09:50.240><c> just</c><00:09:50.360><c> like</c><00:09:50.569><c> a</c><00:09:50.600><c> bunch</c><00:09:50.810><c> of</c><00:09:50.930><c> you</c><00:09:51.470><c> know</c>

00:09:51.550 --> 00:09:51.560 align:start position:0%
not just like a bunch of you know
 

00:09:51.560 --> 00:09:52.960 align:start position:0%
not just like a bunch of you know
government<00:09:51.769><c> said</c><00:09:52.040><c> PP</c><00:09:52.339><c> and</c><00:09:52.430><c> then</c><00:09:52.519><c> they</c><00:09:52.670><c> move</c><00:09:52.939><c> to</c>

00:09:52.960 --> 00:09:52.970 align:start position:0%
government said PP and then they move to
 

00:09:52.970 --> 00:09:54.910 align:start position:0%
government said PP and then they move to
something<00:09:53.209><c> else</c><00:09:53.360><c> right</c><00:09:53.720><c> so</c><00:09:54.170><c> actually</c><00:09:54.680><c> several</c>

00:09:54.910 --> 00:09:54.920 align:start position:0%
something else right so actually several
 

00:09:54.920 --> 00:09:57.490 align:start position:0%
something else right so actually several
six<00:09:55.160><c> color</c><00:09:55.399><c> so</c><00:09:55.759><c> it</c><00:09:56.060><c> seems</c><00:09:56.329><c> like</c><00:09:56.420><c> a</c><00:09:56.569><c> is</c><00:09:57.319><c> it</c>

00:09:57.490 --> 00:09:57.500 align:start position:0%
six color so it seems like a is it
 

00:09:57.500 --> 00:09:59.259 align:start position:0%
six color so it seems like a is it
because<00:09:57.740><c> of</c><00:09:57.769><c> gdm</c><00:09:58.279><c> is</c><00:09:58.519><c> it</c><00:09:58.699><c> because</c><00:09:59.000><c> of</c><00:09:59.029><c> whom</c>

00:09:59.259 --> 00:09:59.269 align:start position:0%
because of gdm is it because of whom
 

00:09:59.269 --> 00:10:00.579 align:start position:0%
because of gdm is it because of whom
were<00:09:59.420><c> cast</c><00:09:59.660><c> industrial</c>

00:10:00.579 --> 00:10:00.589 align:start position:0%
were cast industrial
 

00:10:00.589 --> 00:10:02.740 align:start position:0%
were cast industrial
long<00:10:01.220><c> running</c><00:10:01.459><c> servers</c><00:10:01.880><c> like</c><00:10:02.300><c> what</c><00:10:02.600><c> are</c><00:10:02.720><c> some</c>

00:10:02.740 --> 00:10:02.750 align:start position:0%
long running servers like what are some
 

00:10:02.750 --> 00:10:04.470 align:start position:0%
long running servers like what are some
other<00:10:02.990><c> advantages</c><00:10:03.199><c> with</c><00:10:03.589><c> this</c><00:10:03.740><c> you</c><00:10:04.250><c> know</c>

00:10:04.470 --> 00:10:04.480 align:start position:0%
other advantages with this you know
 

00:10:04.480 --> 00:10:06.670 align:start position:0%
other advantages with this you know
probably<00:10:05.480><c> a</c><00:10:05.660><c> good</c><00:10:05.839><c> better</c><00:10:06.079><c> question</c><00:10:06.410><c> for</c><00:10:06.560><c> me</c>

00:10:06.670 --> 00:10:06.680 align:start position:0%
probably a good better question for me
 

00:10:06.680 --> 00:10:08.470 align:start position:0%
probably a good better question for me
beg<00:10:06.829><c> to</c><00:10:07.040><c> answer</c><00:10:07.339><c> but</c><00:10:07.459><c> I</c><00:10:07.519><c> know</c><00:10:07.880><c> that</c><00:10:08.180><c> we</c><00:10:08.300><c> did</c>

00:10:08.470 --> 00:10:08.480 align:start position:0%
beg to answer but I know that we did
 

00:10:08.480 --> 00:10:10.420 align:start position:0%
beg to answer but I know that we did
look<00:10:08.660><c> at</c><00:10:08.810><c> various</c><00:10:09.110><c> technology</c><00:10:09.649><c> which</c><00:10:09.980><c> cook</c>

00:10:10.420 --> 00:10:10.430 align:start position:0%
look at various technology which cook
 

00:10:10.430 --> 00:10:12.639 align:start position:0%
look at various technology which cook
you<00:10:10.639><c> know</c><00:10:10.759><c> coding</c><00:10:11.149><c> languages</c><00:10:11.569><c> to</c><00:10:11.750><c> utilize</c><00:10:12.079><c> and</c>

00:10:12.639 --> 00:10:12.649 align:start position:0%
you know coding languages to utilize and
 

00:10:12.649 --> 00:10:14.230 align:start position:0%
you know coding languages to utilize and
we<00:10:12.769><c> just</c><00:10:12.949><c> felt</c><00:10:13.130><c> like</c><00:10:13.160><c> Scala</c><00:10:13.519><c> was</c><00:10:13.699><c> a</c><00:10:13.730><c> better</c><00:10:13.970><c> fit</c>

00:10:14.230 --> 00:10:14.240 align:start position:0%
we just felt like Scala was a better fit
 

00:10:14.240 --> 00:10:16.179 align:start position:0%
we just felt like Scala was a better fit
for<00:10:14.269><c> for</c><00:10:14.839><c> where</c><00:10:15.050><c> we</c><00:10:15.170><c> are</c><00:10:15.199><c> but</c><00:10:15.800><c> some</c><00:10:15.980><c> of</c><00:10:16.069><c> these</c>

00:10:16.179 --> 00:10:16.189 align:start position:0%
for for where we are but some of these
 

00:10:16.189 --> 00:10:19.269 align:start position:0%
for for where we are but some of these
decisions<00:10:16.519><c> previously</c><00:10:17.240><c> so</c><00:10:17.449><c> salty</c><00:10:18.230><c> patel</c><00:10:18.500><c> all</c>

00:10:19.269 --> 00:10:19.279 align:start position:0%
decisions previously so salty patel all
 

00:10:19.279 --> 00:10:20.740 align:start position:0%
decisions previously so salty patel all
right<00:10:19.490><c> all</c><00:10:20.120><c> right</c>

00:10:20.740 --> 00:10:20.750 align:start position:0%
right all right
 

00:10:20.750 --> 00:10:22.840 align:start position:0%
right all right
a-and<00:10:21.620><c> definitely</c><00:10:22.040><c> you</c><00:10:22.130><c> know</c><00:10:22.250><c> with</c><00:10:22.459><c> ourselves</c>

00:10:22.840 --> 00:10:22.850 align:start position:0%
a-and definitely you know with ourselves
 

00:10:22.850 --> 00:10:25.240 align:start position:0%
a-and definitely you know with ourselves
whether<00:10:22.970><c> that's</c><00:10:23.240><c> talk</c><00:10:24.050><c> following</c><00:10:24.439><c> yeah</c><00:10:24.800><c> and</c>

00:10:25.240 --> 00:10:25.250 align:start position:0%
whether that's talk following yeah and
 

00:10:25.250 --> 00:10:27.069 align:start position:0%
whether that's talk following yeah and
so<00:10:25.430><c> maybe</c><00:10:25.670><c> to</c><00:10:25.759><c> tell</c><00:10:26.180><c> a</c><00:10:26.209><c> little</c><00:10:26.329><c> bit</c><00:10:26.480><c> about</c><00:10:26.569><c> what</c>

00:10:27.069 --> 00:10:27.079 align:start position:0%
so maybe to tell a little bit about what
 

00:10:27.079 --> 00:10:28.960 align:start position:0%
so maybe to tell a little bit about what
attracted<00:10:27.529><c> you</c><00:10:27.769><c> to</c><00:10:27.800><c> the</c><00:10:28.220><c> tech</c><00:10:28.550><c> industry</c>

00:10:28.960 --> 00:10:28.970 align:start position:0%
attracted you to the tech industry
 

00:10:28.970 --> 00:10:30.189 align:start position:0%
attracted you to the tech industry
what's<00:10:29.240><c> what's</c><00:10:29.480><c> really</c><00:10:29.720><c> exciting</c><00:10:29.930><c> about</c><00:10:30.050><c> it</c>

00:10:30.189 --> 00:10:30.199 align:start position:0%
what's what's really exciting about it
 

00:10:30.199 --> 00:10:33.240 align:start position:0%
what's what's really exciting about it
for<00:10:30.529><c> you</c><00:10:30.620><c> sure</c><00:10:31.309><c> so</c><00:10:31.819><c> for</c><00:10:32.000><c> me</c><00:10:32.120><c> you</c><00:10:32.149><c> know</c>

00:10:33.240 --> 00:10:33.250 align:start position:0%
for you sure so for me you know
 

00:10:33.250 --> 00:10:36.570 align:start position:0%
for you sure so for me you know
I'm<00:10:33.670><c> an</c><00:10:33.850><c> advertising</c><00:10:34.120><c> guy</c><00:10:34.570><c> has</c><00:10:35.020><c> been</c><00:10:35.580><c> building</c>

00:10:36.570 --> 00:10:36.580 align:start position:0%
I'm an advertising guy has been building
 

00:10:36.580 --> 00:10:39.900 align:start position:0%
I'm an advertising guy has been building
ad<00:10:36.970><c> platforms</c><00:10:37.780><c> and</c><00:10:38.490><c> advertising</c><00:10:39.490><c> products</c>

00:10:39.900 --> 00:10:39.910 align:start position:0%
ad platforms and advertising products
 

00:10:39.910 --> 00:10:43.320 align:start position:0%
ad platforms and advertising products
for<00:10:40.750><c> the</c><00:10:40.840><c> last</c><00:10:41.020><c> ten</c><00:10:41.350><c> years</c><00:10:41.650><c> plus</c><00:10:42.160><c> so</c><00:10:43.000><c> kind</c><00:10:43.270><c> of</c>

00:10:43.320 --> 00:10:43.330 align:start position:0%
for the last ten years plus so kind of
 

00:10:43.330 --> 00:10:44.970 align:start position:0%
for the last ten years plus so kind of
evolved<00:10:43.720><c> from</c><00:10:43.750><c> like</c><00:10:44.050><c> having</c><00:10:44.770><c> a</c><00:10:44.830><c> lot</c><00:10:44.950><c> of</c>

00:10:44.970 --> 00:10:44.980 align:start position:0%
evolved from like having a lot of
 

00:10:44.980 --> 00:10:46.680 align:start position:0%
evolved from like having a lot of
solutions<00:10:45.490><c> which</c><00:10:45.610><c> cater</c><00:10:45.850><c> mostly</c><00:10:46.090><c> to</c><00:10:46.270><c> desktop</c>

00:10:46.680 --> 00:10:46.690 align:start position:0%
solutions which cater mostly to desktop
 

00:10:46.690 --> 00:10:48.240 align:start position:0%
solutions which cater mostly to desktop
because<00:10:46.960><c> that's</c><00:10:47.320><c> where</c><00:10:47.500><c> the</c><00:10:47.560><c> primary</c><00:10:47.770><c> traffic</c>

00:10:48.240 --> 00:10:48.250 align:start position:0%
because that's where the primary traffic
 

00:10:48.250 --> 00:10:50.610 align:start position:0%
because that's where the primary traffic
was<00:10:48.460><c> and</c><00:10:48.970><c> then</c><00:10:49.300><c> my</c><00:10:49.660><c> career</c><00:10:50.050><c> trajectory</c><00:10:50.560><c> is</c>

00:10:50.610 --> 00:10:50.620 align:start position:0%
was and then my career trajectory is
 

00:10:50.620 --> 00:10:51.690 align:start position:0%
was and then my career trajectory is
kind<00:10:50.800><c> of</c><00:10:50.860><c> in</c><00:10:50.950><c> a</c><00:10:51.010><c> way</c><00:10:51.130><c> followed</c><00:10:51.520><c> by</c><00:10:51.550><c> the</c>

00:10:51.690 --> 00:10:51.700 align:start position:0%
kind of in a way followed by the
 

00:10:51.700 --> 00:10:52.680 align:start position:0%
kind of in a way followed by the
eyeballs<00:10:52.120><c> are</c><00:10:52.240><c> gone</c>

00:10:52.680 --> 00:10:52.690 align:start position:0%
eyeballs are gone
 

00:10:52.690 --> 00:10:54.690 align:start position:0%
eyeballs are gone
we've<00:10:53.050><c> gone</c><00:10:53.260><c> from</c><00:10:53.320><c> like</c><00:10:53.710><c> mobile</c><00:10:54.040><c> from</c>

00:10:54.690 --> 00:10:54.700 align:start position:0%
we've gone from like mobile from
 

00:10:54.700 --> 00:10:56.460 align:start position:0%
we've gone from like mobile from
basically<00:10:55.000><c> desktop</c><00:10:55.540><c> to</c><00:10:55.750><c> mobile</c><00:10:55.930><c> and</c><00:10:56.350><c> the</c>

00:10:56.460 --> 00:10:56.470 align:start position:0%
basically desktop to mobile and the
 

00:10:56.470 --> 00:10:58.890 align:start position:0%
basically desktop to mobile and the
mobile<00:10:56.800><c> web</c><00:10:56.980><c> and</c><00:10:57.310><c> then</c><00:10:57.700><c> to</c><00:10:57.820><c> mobile</c><00:10:58.120><c> in</c><00:10:58.240><c> app</c><00:10:58.390><c> you</c>

00:10:58.890 --> 00:10:58.900 align:start position:0%
mobile web and then to mobile in app you
 

00:10:58.900 --> 00:11:00.210 align:start position:0%
mobile web and then to mobile in app you
know<00:10:59.020><c> clearly</c><00:10:59.380><c> the</c><00:10:59.500><c> opportunities</c><00:11:00.010><c> that</c><00:11:00.040><c> have</c>

00:11:00.210 --> 00:11:00.220 align:start position:0%
know clearly the opportunities that have
 

00:11:00.220 --> 00:11:01.590 align:start position:0%
know clearly the opportunities that have
emerged<00:11:00.460><c> has</c><00:11:00.700><c> been</c><00:11:00.880><c> on</c><00:11:01.000><c> mobile</c><00:11:01.390><c> in</c><00:11:01.480><c> app</c>

00:11:01.590 --> 00:11:01.600 align:start position:0%
emerged has been on mobile in app
 

00:11:01.600 --> 00:11:04.530 align:start position:0%
emerged has been on mobile in app
monetization<00:11:02.100><c> people</c><00:11:03.100><c> spend</c><00:11:03.430><c> 60</c><00:11:03.850><c> 70</c><00:11:04.150><c> %</c><00:11:04.420><c> of</c><00:11:04.450><c> the</c>

00:11:04.530 --> 00:11:04.540 align:start position:0%
monetization people spend 60 70 % of the
 

00:11:04.540 --> 00:11:07.710 align:start position:0%
monetization people spend 60 70 % of the
time<00:11:04.750><c> of</c><00:11:05.250><c> the</c><00:11:06.250><c> time</c><00:11:06.400><c> on</c><00:11:06.610><c> mobile</c><00:11:06.790><c> within</c><00:11:07.510><c> apps</c>

00:11:07.710 --> 00:11:07.720 align:start position:0%
time of the time on mobile within apps
 

00:11:07.720 --> 00:11:10.970 align:start position:0%
time of the time on mobile within apps
so<00:11:08.500><c> how</c><00:11:08.710><c> do</c><00:11:08.770><c> we</c><00:11:08.980><c> like</c><00:11:09.220><c> more</c><00:11:09.630><c> capitalize</c><00:11:10.630><c> those</c>

00:11:10.970 --> 00:11:10.980 align:start position:0%
so how do we like more capitalize those
 

00:11:10.980 --> 00:11:14.100 align:start position:0%
so how do we like more capitalize those
those<00:11:11.980><c> interactions</c><00:11:12.910><c> between</c><00:11:13.630><c> users</c><00:11:14.080><c> and</c>

00:11:14.100 --> 00:11:14.110 align:start position:0%
those interactions between users and
 

00:11:14.110 --> 00:11:15.960 align:start position:0%
those interactions between users and
their<00:11:14.350><c> apps</c><00:11:14.530><c> so</c><00:11:15.340><c> it</c><00:11:15.400><c> was</c><00:11:15.490><c> kind</c><00:11:15.700><c> of</c><00:11:15.730><c> a</c><00:11:15.820><c> natural</c>

00:11:15.960 --> 00:11:15.970 align:start position:0%
their apps so it was kind of a natural
 

00:11:15.970 --> 00:11:18.420 align:start position:0%
their apps so it was kind of a natural
fit<00:11:16.420><c> for</c><00:11:16.450><c> me</c><00:11:16.630><c> to</c><00:11:16.750><c> connect</c><00:11:17.050><c> evolve</c><00:11:17.500><c> and</c><00:11:17.770><c> go</c><00:11:18.280><c> and</c>

00:11:18.420 --> 00:11:18.430 align:start position:0%
fit for me to connect evolve and go and
 

00:11:18.430 --> 00:11:20.250 align:start position:0%
fit for me to connect evolve and go and
both<00:11:18.580><c> for</c><00:11:18.760><c> companies</c><00:11:19.210><c> where</c><00:11:19.930><c> it's</c><00:11:20.110><c> all</c><00:11:20.230><c> about</c>

00:11:20.250 --> 00:11:20.260 align:start position:0%
both for companies where it's all about
 

00:11:20.260 --> 00:11:22.410 align:start position:0%
both for companies where it's all about
advertising<00:11:21.160><c> but</c><00:11:21.310><c> it's</c><00:11:21.430><c> also</c><00:11:21.580><c> about</c><00:11:21.760><c> apps</c><00:11:22.120><c> and</c>

00:11:22.410 --> 00:11:22.420 align:start position:0%
advertising but it's also about apps and
 

00:11:22.420 --> 00:11:24.420 align:start position:0%
advertising but it's also about apps and
then<00:11:22.690><c> of</c><00:11:22.960><c> course</c><00:11:23.170><c> gaining</c><00:11:23.650><c> is</c><00:11:23.740><c> fun</c><00:11:23.980><c> I</c><00:11:24.160><c> play</c>

00:11:24.420 --> 00:11:24.430 align:start position:0%
then of course gaining is fun I play
 

00:11:24.430 --> 00:11:26.580 align:start position:0%
then of course gaining is fun I play
games<00:11:24.640><c> we</c><00:11:25.450><c> all</c><00:11:25.570><c> play</c><00:11:25.810><c> games</c><00:11:26.080><c> that</c><00:11:26.380><c> kind</c><00:11:26.560><c> of</c>

00:11:26.580 --> 00:11:26.590 align:start position:0%
games we all play games that kind of
 

00:11:26.590 --> 00:11:28.320 align:start position:0%
games we all play games that kind of
makes<00:11:26.800><c> sense</c><00:11:26.950><c> to</c><00:11:27.190><c> kind</c><00:11:27.280><c> of</c><00:11:27.400><c> figure</c><00:11:27.580><c> out</c><00:11:27.670><c> how</c><00:11:28.270><c> do</c>

00:11:28.320 --> 00:11:28.330 align:start position:0%
makes sense to kind of figure out how do
 

00:11:28.330 --> 00:11:30.390 align:start position:0%
makes sense to kind of figure out how do
we<00:11:28.450><c> do</c><00:11:28.600><c> better</c><00:11:28.840><c> at</c><00:11:29.020><c> gaming</c><00:11:29.320><c> monitor</c><00:11:29.650><c> days</c><00:11:29.800><c> all</c>

00:11:30.390 --> 00:11:30.400 align:start position:0%
we do better at gaming monitor days all
 

00:11:30.400 --> 00:11:31.980 align:start position:0%
we do better at gaming monitor days all
right<00:11:30.550><c> so</c><00:11:30.820><c> it's</c><00:11:31.270><c> kind</c><00:11:31.540><c> of</c><00:11:31.570><c> someone</c><00:11:31.840><c> who</c>

00:11:31.980 --> 00:11:31.990 align:start position:0%
right so it's kind of someone who
 

00:11:31.990 --> 00:11:33.390 align:start position:0%
right so it's kind of someone who
follows<00:11:32.320><c> attacking</c><00:11:32.800><c> each</c><00:11:32.890><c> other's</c><00:11:33.100><c> was</c><00:11:33.220><c> going</c>

00:11:33.390 --> 00:11:33.400 align:start position:0%
follows attacking each other's was going
 

00:11:33.400 --> 00:11:33.870 align:start position:0%
follows attacking each other's was going
to<00:11:33.460><c> be</c><00:11:33.550><c> next</c>

00:11:33.870 --> 00:11:33.880 align:start position:0%
to be next
 

00:11:33.880 --> 00:11:36.540 align:start position:0%
to be next
where<00:11:34.390><c> is</c><00:11:34.510><c> this</c><00:11:34.630><c> going</c><00:11:35.200><c> you</c><00:11:35.290><c> know</c><00:11:35.410><c> like</c><00:11:35.770><c> what</c>

00:11:36.540 --> 00:11:36.550 align:start position:0%
where is this going you know like what
 

00:11:36.550 --> 00:11:38.610 align:start position:0%
where is this going you know like what
after<00:11:36.850><c> apps</c><00:11:37.120><c> is</c><00:11:37.510><c> just</c><00:11:37.780><c> going</c><00:11:37.900><c> to</c><00:11:37.990><c> evolved</c>

00:11:38.610 --> 00:11:38.620 align:start position:0%
after apps is just going to evolved
 

00:11:38.620 --> 00:11:40.740 align:start position:0%
after apps is just going to evolved
inside<00:11:38.890><c> apps</c><00:11:39.160><c> is</c><00:11:40.000><c> going</c><00:11:40.300><c> to</c><00:11:40.360><c> be</c><00:11:40.420><c> in</c><00:11:40.510><c> the</c><00:11:40.600><c> eye</c>

00:11:40.740 --> 00:11:40.750 align:start position:0%
inside apps is going to be in the eye
 

00:11:40.750 --> 00:11:43.410 align:start position:0%
inside apps is going to be in the eye
I<00:11:41.110><c> always</c><00:11:41.500><c> have</c><00:11:41.680><c> yeah</c><00:11:41.980><c> I</c><00:11:42.010><c> you</c><00:11:42.550><c> know</c><00:11:42.670><c> absinthe</c>

00:11:43.410 --> 00:11:43.420 align:start position:0%
I always have yeah I you know absinthe
 

00:11:43.420 --> 00:11:46.500 align:start position:0%
I always have yeah I you know absinthe
VR<00:11:43.690><c> like</c><00:11:44.110><c> the</c><00:11:44.380><c> dis</c><00:11:44.650><c> have</c><00:11:44.770><c> any</c><00:11:45.040><c> feeling</c><00:11:45.760><c> was</c>

00:11:46.500 --> 00:11:46.510 align:start position:0%
VR like the dis have any feeling was
 

00:11:46.510 --> 00:11:48.270 align:start position:0%
VR like the dis have any feeling was
going<00:11:46.810><c> I</c><00:11:46.960><c> think</c><00:11:47.560><c> I</c><00:11:47.710><c> think</c><00:11:47.890><c> there's</c><00:11:48.040><c> some</c><00:11:48.130><c> very</c>

00:11:48.270 --> 00:11:48.280 align:start position:0%
going I think I think there's some very
 

00:11:48.280 --> 00:11:51.110 align:start position:0%
going I think I think there's some very
interesting<00:11:48.490><c> trends</c><00:11:49.180><c> that</c><00:11:49.630><c> tell</c><00:11:50.140><c> us</c><00:11:50.290><c> as</c><00:11:50.620><c> to</c>

00:11:51.110 --> 00:11:51.120 align:start position:0%
interesting trends that tell us as to
 

00:11:51.120 --> 00:11:53.250 align:start position:0%
interesting trends that tell us as to
you<00:11:52.120><c> know</c><00:11:52.150><c> what's</c><00:11:52.450><c> going</c><00:11:52.660><c> to</c><00:11:52.720><c> emerge</c><00:11:52.960><c> I</c>

00:11:53.250 --> 00:11:53.260 align:start position:0%
you know what's going to emerge I
 

00:11:53.260 --> 00:11:56.790 align:start position:0%
you know what's going to emerge I
definitely<00:11:53.950><c> see</c><00:11:54.750><c> you</c><00:11:55.750><c> know</c><00:11:55.870><c> AR</c><00:11:56.380><c> and</c><00:11:56.650><c> like</c>

00:11:56.790 --> 00:11:56.800 align:start position:0%
definitely see you know AR and like
 

00:11:56.800 --> 00:11:59.010 align:start position:0%
definitely see you know AR and like
especially<00:11:57.190><c> like</c><00:11:57.370><c> more</c><00:11:57.940><c> than</c><00:11:58.060><c> VR</c><00:11:58.300><c> AR</c><00:11:58.780><c> lends</c>

00:11:59.010 --> 00:11:59.020 align:start position:0%
especially like more than VR AR lends
 

00:11:59.020 --> 00:12:00.510 align:start position:0%
especially like more than VR AR lends
itself<00:11:59.290><c> very</c><00:11:59.380><c> well</c><00:11:59.620><c> to</c><00:11:59.770><c> like</c><00:12:00.100><c> the</c><00:12:00.220><c> gaming</c>

00:12:00.510 --> 00:12:00.520 align:start position:0%
itself very well to like the gaming
 

00:12:00.520 --> 00:12:02.280 align:start position:0%
itself very well to like the gaming
experience<00:12:00.670><c> we</c><00:12:01.180><c> saw</c><00:12:01.360><c> that</c><00:12:01.510><c> with</c><00:12:01.630><c> Pokemon</c><00:12:02.080><c> go</c>

00:12:02.280 --> 00:12:02.290 align:start position:0%
experience we saw that with Pokemon go
 

00:12:02.290 --> 00:12:04.800 align:start position:0%
experience we saw that with Pokemon go
rest<00:12:02.710><c> but</c><00:12:03.010><c> I</c><00:12:03.040><c> also</c><00:12:03.310><c> see</c><00:12:03.670><c> like</c><00:12:03.850><c> more</c><00:12:04.240><c> immersive</c>

00:12:04.800 --> 00:12:04.810 align:start position:0%
rest but I also see like more immersive
 

00:12:04.810 --> 00:12:07.110 align:start position:0%
rest but I also see like more immersive
experiences<00:12:05.440><c> will</c><00:12:05.620><c> come</c><00:12:05.830><c> in</c><00:12:05.950><c> both</c><00:12:06.280><c> virtual</c>

00:12:07.110 --> 00:12:07.120 align:start position:0%
experiences will come in both virtual
 

00:12:07.120 --> 00:12:09.000 align:start position:0%
experiences will come in both virtual
reality<00:12:07.540><c> and</c><00:12:07.630><c> augmented</c><00:12:07.800><c> that'll</c><00:12:08.800><c> allow</c>

00:12:09.000 --> 00:12:09.010 align:start position:0%
reality and augmented that'll allow
 

00:12:09.010 --> 00:12:10.740 align:start position:0%
reality and augmented that'll allow
users<00:12:09.610><c> to</c><00:12:09.640><c> really</c><00:12:09.910><c> experience</c><00:12:10.390><c> the</c><00:12:10.600><c> game</c>

00:12:10.740 --> 00:12:10.750 align:start position:0%
users to really experience the game
 

00:12:10.750 --> 00:12:13.140 align:start position:0%
users to really experience the game
right<00:12:11.470><c> and</c><00:12:11.650><c> to</c><00:12:12.070><c> become</c><00:12:12.460><c> part</c><00:12:12.730><c> of</c><00:12:12.820><c> the</c><00:12:12.940><c> game</c>

00:12:13.140 --> 00:12:13.150 align:start position:0%
right and to become part of the game
 

00:12:13.150 --> 00:12:14.850 align:start position:0%
right and to become part of the game
they<00:12:13.360><c> can</c><00:12:13.390><c> choose</c><00:12:13.750><c> to</c><00:12:13.930><c> be</c><00:12:14.020><c> a</c><00:12:14.050><c> persona</c><00:12:14.500><c> in</c><00:12:14.710><c> the</c>

00:12:14.850 --> 00:12:14.860 align:start position:0%
they can choose to be a persona in the
 

00:12:14.860 --> 00:12:16.350 align:start position:0%
they can choose to be a persona in the
game<00:12:15.040><c> they</c><00:12:15.580><c> can</c><00:12:15.730><c> say</c><00:12:15.850><c> I</c><00:12:15.910><c> want</c><00:12:16.000><c> to</c><00:12:16.150><c> be</c><00:12:16.210><c> this</c>

00:12:16.350 --> 00:12:16.360 align:start position:0%
game they can say I want to be this
 

00:12:16.360 --> 00:12:18.210 align:start position:0%
game they can say I want to be this
character<00:12:16.870><c> or</c><00:12:16.990><c> that</c><00:12:17.110><c> character</c><00:12:17.470><c> and</c><00:12:17.560><c> then</c><00:12:17.740><c> how</c>

00:12:18.210 --> 00:12:18.220 align:start position:0%
character or that character and then how
 

00:12:18.220 --> 00:12:20.100 align:start position:0%
character or that character and then how
the<00:12:18.280><c> game</c><00:12:18.520><c> experience</c><00:12:18.850><c> develops</c><00:12:19.300><c> and</c><00:12:19.510><c> as</c><00:12:19.870><c> that</c>

00:12:20.100 --> 00:12:20.110 align:start position:0%
the game experience develops and as that
 

00:12:20.110 --> 00:12:22.380 align:start position:0%
the game experience develops and as that
happens<00:12:20.650><c> I'm</c><00:12:20.890><c> sure</c><00:12:21.280><c> companies</c><00:12:21.520><c> in</c><00:12:22.030><c> the</c>

00:12:22.380 --> 00:12:22.390 align:start position:0%
happens I'm sure companies in the
 

00:12:22.390 --> 00:12:23.730 align:start position:0%
happens I'm sure companies in the
advertising<00:12:22.839><c> world</c><00:12:22.930><c> will</c><00:12:23.140><c> figure</c><00:12:23.320><c> out</c><00:12:23.500><c> how</c><00:12:23.680><c> to</c>

00:12:23.730 --> 00:12:23.740 align:start position:0%
advertising world will figure out how to
 

00:12:23.740 --> 00:12:26.130 align:start position:0%
advertising world will figure out how to
make<00:12:23.980><c> ads</c><00:12:24.220><c> more</c><00:12:24.490><c> enticing</c><00:12:24.820><c> but</c><00:12:25.089><c> more</c><00:12:25.870><c> a</c><00:12:25.900><c> part</c>

00:12:26.130 --> 00:12:26.140 align:start position:0%
make ads more enticing but more a part
 

00:12:26.140 --> 00:12:28.290 align:start position:0%
make ads more enticing but more a part
of<00:12:26.290><c> the</c><00:12:26.410><c> ecosystem</c><00:12:26.700><c> then</c><00:12:27.700><c> just</c><00:12:27.910><c> being</c><00:12:28.089><c> like</c><00:12:28.240><c> a</c>

00:12:28.290 --> 00:12:28.300 align:start position:0%
of the ecosystem then just being like a
 

00:12:28.300 --> 00:12:30.540 align:start position:0%
of the ecosystem then just being like a
static<00:12:28.870><c> kind</c><00:12:29.230><c> of</c><00:12:29.320><c> display</c><00:12:29.740><c> like</c><00:12:30.040><c> given</c><00:12:30.250><c> video</c>

00:12:30.540 --> 00:12:30.550 align:start position:0%
static kind of display like given video
 

00:12:30.550 --> 00:12:32.310 align:start position:0%
static kind of display like given video
if<00:12:30.640><c> you</c><00:12:30.760><c> think</c><00:12:30.940><c> of</c><00:12:31.030><c> it</c><00:12:31.180><c> it's</c><00:12:31.690><c> great</c><00:12:32.050><c> to</c><00:12:32.170><c> have</c>

00:12:32.310 --> 00:12:32.320 align:start position:0%
if you think of it it's great to have
 

00:12:32.320 --> 00:12:34.410 align:start position:0%
if you think of it it's great to have
mobile<00:12:32.530><c> video</c><00:12:32.950><c> within</c><00:12:33.190><c> these</c><00:12:33.430><c> games</c><00:12:33.760><c> but</c>

00:12:34.410 --> 00:12:34.420 align:start position:0%
mobile video within these games but
 

00:12:34.420 --> 00:12:36.090 align:start position:0%
mobile video within these games but
they're<00:12:34.540><c> more</c><00:12:34.660><c> like</c><00:12:34.810><c> a</c><00:12:34.839><c> passive</c><00:12:35.320><c> form</c><00:12:35.350><c> medium</c>

00:12:36.090 --> 00:12:36.100 align:start position:0%
they're more like a passive form medium
 

00:12:36.100 --> 00:12:37.380 align:start position:0%
they're more like a passive form medium
so<00:12:36.310><c> with</c><00:12:36.460><c> playable</c><00:12:37.000><c> ads</c>

00:12:37.380 --> 00:12:37.390 align:start position:0%
so with playable ads
 

00:12:37.390 --> 00:12:39.450 align:start position:0%
so with playable ads
we<00:12:37.810><c> made</c><00:12:37.990><c> a</c><00:12:38.020><c> lot</c><00:12:38.260><c> more</c><00:12:38.470><c> interactive</c><00:12:38.830><c> I</c><00:12:39.190><c> think</c>

00:12:39.450 --> 00:12:39.460 align:start position:0%
we made a lot more interactive I think
 

00:12:39.460 --> 00:12:40.980 align:start position:0%
we made a lot more interactive I think
with<00:12:39.550><c> VR</c><00:12:39.850><c> and</c><00:12:40.030><c> AR</c><00:12:40.150><c> we'll</c><00:12:40.420><c> get</c><00:12:40.570><c> even</c><00:12:40.780><c> more</c>

00:12:40.980 --> 00:12:40.990 align:start position:0%
with VR and AR we'll get even more
 

00:12:40.990 --> 00:12:42.060 align:start position:0%
with VR and AR we'll get even more
interactive

00:12:42.060 --> 00:12:42.070 align:start position:0%
interactive
 

00:12:42.070 --> 00:12:43.710 align:start position:0%
interactive
what<00:12:42.220><c> I</c><00:12:42.250><c> really</c><00:12:42.490><c> add</c><00:12:42.670><c> kind</c><00:12:42.970><c> of</c><00:12:43.030><c> fits</c><00:12:43.360><c> in</c><00:12:43.540><c> and</c>

00:12:43.710 --> 00:12:43.720 align:start position:0%
what I really add kind of fits in and
 

00:12:43.720 --> 00:12:45.930 align:start position:0%
what I really add kind of fits in and
blends<00:12:43.930><c> in</c><00:12:44.110><c> very</c><00:12:44.140><c> well</c><00:12:44.350><c> I</c><00:12:44.740><c> the</c><00:12:45.550><c> color</c><00:12:45.760><c> becomes</c>

00:12:45.930 --> 00:12:45.940 align:start position:0%
blends in very well I the color becomes
 

00:12:45.940 --> 00:12:48.840 align:start position:0%
blends in very well I the color becomes
native<00:12:46.450><c> to</c><00:12:46.870><c> the</c><00:12:47.020><c> ski</c><00:12:47.260><c> yes</c><00:12:47.560><c> I</c><00:12:48.160><c> definitely</c><00:12:48.640><c> see</c>

00:12:48.840 --> 00:12:48.850 align:start position:0%
native to the ski yes I definitely see
 

00:12:48.850 --> 00:12:51.480 align:start position:0%
native to the ski yes I definitely see
those<00:12:49.120><c> kind</c><00:12:49.390><c> of</c><00:12:49.450><c> trends</c><00:12:49.960><c> I</c><00:12:50.140><c> think</c><00:12:50.740><c> you</c><00:12:51.400><c> know</c>

00:12:51.480 --> 00:12:51.490 align:start position:0%
those kind of trends I think you know
 

00:12:51.490 --> 00:12:54.150 align:start position:0%
those kind of trends I think you know
what<00:12:51.670><c> Google</c><00:12:52.060><c> sign</c><00:12:52.240><c> to</c><00:12:52.390><c> do</c><00:12:52.710><c> with</c><00:12:53.710><c> like</c><00:12:53.890><c> you</c>

00:12:54.150 --> 00:12:54.160 align:start position:0%
what Google sign to do with like you
 

00:12:54.160 --> 00:12:56.220 align:start position:0%
what Google sign to do with like you
know<00:12:54.220><c> interesting</c><00:12:54.910><c> -</c><00:12:55.090><c> and</c><00:12:55.480><c> half</c><00:12:55.660><c> an</c><00:12:56.020><c> apple</c>

00:12:56.220 --> 00:12:56.230 align:start position:0%
know interesting - and half an apple
 

00:12:56.230 --> 00:12:58.020 align:start position:0%
know interesting - and half an apple
with<00:12:56.530><c> like</c><00:12:56.680><c> happening</c><00:12:57.190><c> so</c><00:12:57.490><c> I</c><00:12:57.550><c> think</c><00:12:57.640><c> we'll</c><00:12:57.880><c> get</c>

00:12:58.020 --> 00:12:58.030 align:start position:0%
with like happening so I think we'll get
 

00:12:58.030 --> 00:13:02.610 align:start position:0%
with like happening so I think we'll get
go<00:12:58.210><c> stage</c><00:12:58.570><c> where</c><00:12:59.470><c> the</c><00:12:59.770><c> the</c><00:13:01.290><c> the</c><00:13:02.290><c> distance</c>

00:13:02.610 --> 00:13:02.620 align:start position:0%
go stage where the the the distance
 

00:13:02.620 --> 00:13:04.410 align:start position:0%
go stage where the the the distance
between<00:13:02.830><c> like</c><00:13:03.190><c> an</c><00:13:03.340><c> app</c><00:13:03.550><c> was</c><00:13:03.850><c> a</c><00:13:03.880><c> mobile</c><00:13:04.270><c> web</c>

00:13:04.410 --> 00:13:04.420 align:start position:0%
between like an app was a mobile web
 

00:13:04.420 --> 00:13:06.510 align:start position:0%
between like an app was a mobile web
will<00:13:04.570><c> start</c><00:13:04.840><c> to</c><00:13:04.900><c> just</c><00:13:05.050><c> converge</c><00:13:05.440><c> and</c><00:13:05.740><c> people</c>

00:13:06.510 --> 00:13:06.520 align:start position:0%
will start to just converge and people
 

00:13:06.520 --> 00:13:07.710 align:start position:0%
will start to just converge and people
will<00:13:06.670><c> want</c><00:13:06.820><c> to</c><00:13:06.940><c> play</c><00:13:07.090><c> games</c><00:13:07.360><c> and</c><00:13:07.540><c> they'll</c><00:13:07.690><c> just</c>

00:13:07.710 --> 00:13:07.720 align:start position:0%
will want to play games and they'll just
 

00:13:07.720 --> 00:13:09.120 align:start position:0%
will want to play games and they'll just
play<00:13:08.020><c> instant</c><00:13:08.350><c> games</c><00:13:08.530><c> like</c><00:13:08.680><c> we</c><00:13:08.800><c> see</c><00:13:08.980><c> that</c>

00:13:09.120 --> 00:13:09.130 align:start position:0%
play instant games like we see that
 

00:13:09.130 --> 00:13:10.920 align:start position:0%
play instant games like we see that
happening<00:13:09.400><c> with</c><00:13:09.550><c> Facebook</c><00:13:09.970><c> so</c><00:13:10.600><c> I</c><00:13:10.630><c> feel</c><00:13:10.900><c> like</c>

00:13:10.920 --> 00:13:10.930 align:start position:0%
happening with Facebook so I feel like
 

00:13:10.930 --> 00:13:12.750 align:start position:0%
happening with Facebook so I feel like
there's<00:13:11.560><c> some</c><00:13:11.740><c> of</c><00:13:11.830><c> the</c><00:13:11.980><c> friction</c><00:13:12.370><c> that's</c>

00:13:12.750 --> 00:13:12.760 align:start position:0%
there's some of the friction that's
 

00:13:12.760 --> 00:13:15.050 align:start position:0%
there's some of the friction that's
immoral<00:13:13.090><c> and</c><00:13:13.270><c> like</c><00:13:13.650><c> looking</c><00:13:14.650><c> at</c><00:13:14.740><c> an</c><00:13:14.860><c> app</c>

00:13:15.050 --> 00:13:15.060 align:start position:0%
immoral and like looking at an app
 

00:13:15.060 --> 00:13:17.820 align:start position:0%
immoral and like looking at an app
downloading<00:13:16.060><c> it</c><00:13:16.240><c> then</c><00:13:16.630><c> opening</c><00:13:16.960><c> it</c><00:13:17.020><c> or</c><00:13:17.500><c> start</c>

00:13:17.820 --> 00:13:17.830 align:start position:0%
downloading it then opening it or start
 

00:13:17.830 --> 00:13:19.860 align:start position:0%
downloading it then opening it or start
to<00:13:17.950><c> kind</c><00:13:18.100><c> of</c><00:13:18.160><c> go</c><00:13:18.340><c> away</c><00:13:18.460><c> as</c><00:13:18.700><c> html5</c><00:13:19.300><c> gets</c><00:13:19.660><c> better</c>

00:13:19.860 --> 00:13:19.870 align:start position:0%
to kind of go away as html5 gets better
 

00:13:19.870 --> 00:13:21.480 align:start position:0%
to kind of go away as html5 gets better
there<00:13:20.680><c> are</c><00:13:20.710><c> some</c><00:13:20.890><c> functions</c><00:13:21.280><c> which</c><00:13:21.340><c> are</c>

00:13:21.480 --> 00:13:21.490 align:start position:0%
there are some functions which are
 

00:13:21.490 --> 00:13:23.640 align:start position:0%
there are some functions which are
related<00:13:21.850><c> to</c><00:13:22.030><c> an</c><00:13:22.210><c> app</c><00:13:22.360><c> I</c><00:13:22.630><c> suspect</c><00:13:23.440><c> there'll</c><00:13:23.620><c> be</c>

00:13:23.640 --> 00:13:23.650 align:start position:0%
related to an app I suspect there'll be
 

00:13:23.650 --> 00:13:25.680 align:start position:0%
related to an app I suspect there'll be
some<00:13:23.950><c> like</c><00:13:24.130><c> really</c><00:13:24.640><c> heavier</c><00:13:25.060><c> you</c><00:13:25.330><c> know</c><00:13:25.450><c> like</c>

00:13:25.680 --> 00:13:25.690 align:start position:0%
some like really heavier you know like
 

00:13:25.690 --> 00:13:27.720 align:start position:0%
some like really heavier you know like
apps<00:13:25.960><c> which</c><00:13:26.200><c> I</c><00:13:26.320><c> have</c><00:13:26.440><c> very</c><00:13:26.620><c> clear</c><00:13:26.680><c> use</c><00:13:27.100><c> cases</c><00:13:27.400><c> I</c>

00:13:27.720 --> 00:13:27.730 align:start position:0%
apps which I have very clear use cases I
 

00:13:27.730 --> 00:13:29.640 align:start position:0%
apps which I have very clear use cases I
will<00:13:28.240><c> continue</c><00:13:28.570><c> to</c><00:13:28.780><c> stay</c><00:13:28.990><c> but</c><00:13:29.260><c> a</c><00:13:29.290><c> lot</c><00:13:29.470><c> of</c><00:13:29.500><c> the</c>

00:13:29.640 --> 00:13:29.650 align:start position:0%
will continue to stay but a lot of the
 

00:13:29.650 --> 00:13:31.620 align:start position:0%
will continue to stay but a lot of the
casual<00:13:30.040><c> games</c><00:13:30.250><c> stuff</c><00:13:31.060><c> will</c><00:13:31.210><c> probably</c><00:13:31.540><c> move</c>

00:13:31.620 --> 00:13:31.630 align:start position:0%
casual games stuff will probably move
 

00:13:31.630 --> 00:13:33.410 align:start position:0%
casual games stuff will probably move
towards<00:13:31.990><c> more</c><00:13:32.170><c> like</c><00:13:32.320><c> a</c><00:13:32.350><c> blended</c><00:13:32.980><c> environment</c>

00:13:33.410 --> 00:13:33.420 align:start position:0%
towards more like a blended environment
 

00:13:33.420 --> 00:13:35.190 align:start position:0%
towards more like a blended environment
interesting<00:13:34.420><c> so</c><00:13:34.570><c> just</c><00:13:34.750><c> like</c><00:13:34.870><c> in</c><00:13:35.020><c> the</c><00:13:35.050><c> way</c>

00:13:35.190 --> 00:13:35.200 align:start position:0%
interesting so just like in the way
 

00:13:35.200 --> 00:13:36.900 align:start position:0%
interesting so just like in the way
it'll<00:13:35.500><c> come</c><00:13:35.650><c> full</c><00:13:35.800><c> circle</c><00:13:35.830><c> to</c><00:13:36.280><c> the</c><00:13:36.370><c> web</c><00:13:36.520><c> where</c>

00:13:36.900 --> 00:13:36.910 align:start position:0%
it'll come full circle to the web where
 

00:13:36.910 --> 00:13:38.820 align:start position:0%
it'll come full circle to the web where
it's<00:13:37.090><c> stateless</c><00:13:37.540><c> and</c><00:13:37.750><c> they</c><00:13:37.840><c> just</c><00:13:38.080><c> start</c><00:13:38.590><c> where</c>

00:13:38.820 --> 00:13:38.830 align:start position:0%
it's stateless and they just start where
 

00:13:38.830 --> 00:13:40.260 align:start position:0%
it's stateless and they just start where
it<00:13:38.920><c> was</c><00:13:39.100><c> right</c><00:13:39.310><c> yeah</c><00:13:39.670><c> this</c><00:13:39.940><c> is</c><00:13:40.060><c> interesting</c>

00:13:40.260 --> 00:13:40.270 align:start position:0%
it was right yeah this is interesting
 

00:13:40.270 --> 00:13:41.850 align:start position:0%
it was right yeah this is interesting
but<00:13:40.540><c> if</c><00:13:40.690><c> you</c><00:13:40.780><c> have</c><00:13:40.900><c> all</c><00:13:41.020><c> this</c><00:13:41.170><c> richness</c><00:13:41.410><c> right</c>

00:13:41.850 --> 00:13:41.860 align:start position:0%
but if you have all this richness right
 

00:13:41.860 --> 00:13:43.740 align:start position:0%
but if you have all this richness right
yeah<00:13:42.220><c> I</c><00:13:42.610><c> think</c><00:13:42.940><c> the</c><00:13:43.000><c> good</c><00:13:43.180><c> part</c><00:13:43.390><c> is</c><00:13:43.450><c> like</c><00:13:43.600><c> this</c>

00:13:43.740 --> 00:13:43.750 align:start position:0%
yeah I think the good part is like this
 

00:13:43.750 --> 00:13:45.150 align:start position:0%
yeah I think the good part is like this
flexibility<00:13:44.380><c> because</c><00:13:44.650><c> we've</c><00:13:44.770><c> kind</c><00:13:44.890><c> of</c><00:13:44.980><c> gone</c>

00:13:45.150 --> 00:13:45.160 align:start position:0%
flexibility because we've kind of gone
 

00:13:45.160 --> 00:13:47.250 align:start position:0%
flexibility because we've kind of gone
to<00:13:45.310><c> full</c><00:13:45.460><c> circle</c><00:13:45.850><c> app</c><00:13:46.450><c> developers</c><00:13:47.050><c> can</c><00:13:47.230><c> make</c>

00:13:47.250 --> 00:13:47.260 align:start position:0%
to full circle app developers can make
 

00:13:47.260 --> 00:13:49.020 align:start position:0%
to full circle app developers can make
better<00:13:47.620><c> choices</c><00:13:47.710><c> about</c><00:13:48.310><c> what</c><00:13:48.640><c> is</c><00:13:48.790><c> the</c><00:13:48.910><c> right</c>

00:13:49.020 --> 00:13:49.030 align:start position:0%
better choices about what is the right
 

00:13:49.030 --> 00:13:51.210 align:start position:0%
better choices about what is the right
gaming<00:13:49.450><c> experience</c><00:13:50.020><c> and</c><00:13:50.230><c> what's</c><00:13:50.830><c> the</c><00:13:51.070><c> right</c>

00:13:51.210 --> 00:13:51.220 align:start position:0%
gaming experience and what's the right
 

00:13:51.220 --> 00:13:53.040 align:start position:0%
gaming experience and what's the right
delivery<00:13:51.640><c> mechanism</c><00:13:52.330><c> whether</c><00:13:52.540><c> it</c><00:13:52.660><c> happens</c><00:13:52.960><c> to</c>

00:13:53.040 --> 00:13:53.050 align:start position:0%
delivery mechanism whether it happens to
 

00:13:53.050 --> 00:13:54.990 align:start position:0%
delivery mechanism whether it happens to
be<00:13:53.140><c> mobile</c><00:13:53.440><c> web</c><00:13:53.620><c> or</c><00:13:53.830><c> app</c><00:13:53.980><c> and</c><00:13:54.640><c> then</c><00:13:54.730><c> let</c><00:13:54.910><c> the</c>

00:13:54.990 --> 00:13:55.000 align:start position:0%
be mobile web or app and then let the
 

00:13:55.000 --> 00:13:57.120 align:start position:0%
be mobile web or app and then let the
user<00:13:55.180><c> kind</c><00:13:55.480><c> of</c><00:13:55.540><c> decide</c><00:13:55.810><c> what</c><00:13:55.840><c> that</c><00:13:56.230><c> is</c><00:13:56.350><c> all</c>

00:13:57.120 --> 00:13:57.130 align:start position:0%
user kind of decide what that is all
 

00:13:57.130 --> 00:13:58.560 align:start position:0%
user kind of decide what that is all
right<00:13:57.280><c> so</c><00:13:57.550><c> this</c><00:13:57.700><c> is</c><00:13:57.850><c> a</c><00:13:57.940><c> really</c><00:13:58.180><c> good</c><00:13:58.390><c> overview</c>

00:13:58.560 --> 00:13:58.570 align:start position:0%
right so this is a really good overview
 

00:13:58.570 --> 00:14:00.330 align:start position:0%
right so this is a really good overview
and<00:13:58.870><c> maybe</c><00:13:59.200><c> we</c><00:13:59.410><c> can</c><00:13:59.530><c> wrap</c><00:13:59.740><c> up</c><00:13:59.860><c> with</c><00:14:00.160><c> you</c><00:14:00.250><c> know</c>

00:14:00.330 --> 00:14:00.340 align:start position:0%
and maybe we can wrap up with you know
 

00:14:00.340 --> 00:14:02.460 align:start position:0%
and maybe we can wrap up with you know
we're<00:14:00.490><c> here</c><00:14:00.640><c> with</c><00:14:00.880><c> meetup</c><00:14:01.240><c> is</c><00:14:01.420><c> a</c><00:14:01.510><c> really</c><00:14:02.320><c> good</c>

00:14:02.460 --> 00:14:02.470 align:start position:0%
we're here with meetup is a really good
 

00:14:02.470 --> 00:14:03.870 align:start position:0%
we're here with meetup is a really good
friends<00:14:02.800><c> of</c><00:14:02.860><c> the</c><00:14:03.040><c> me</c><00:14:03.130><c> topic</c><00:14:03.580><c> and</c><00:14:03.700><c> all</c><00:14:03.790><c> the</c>

00:14:03.870 --> 00:14:03.880 align:start position:0%
friends of the me topic and all the
 

00:14:03.880 --> 00:14:06.150 align:start position:0%
friends of the me topic and all the
community<00:14:04.270><c> what</c><00:14:04.840><c> makes</c><00:14:05.200><c> it</c><00:14:05.560><c> interesting</c><00:14:05.950><c> for</c>

00:14:06.150 --> 00:14:06.160 align:start position:0%
community what makes it interesting for
 

00:14:06.160 --> 00:14:08.370 align:start position:0%
community what makes it interesting for
you<00:14:06.340><c> to</c><00:14:06.370><c> to</c><00:14:07.030><c> host</c><00:14:07.420><c> meetups</c><00:14:07.780><c> what</c><00:14:08.110><c> do</c><00:14:08.260><c> you</c>

00:14:08.370 --> 00:14:08.380 align:start position:0%
you to to host meetups what do you
 

00:14:08.380 --> 00:14:10.020 align:start position:0%
you to to host meetups what do you
expect<00:14:08.770><c> from</c><00:14:09.160><c> the</c><00:14:09.310><c> community</c><00:14:09.670><c> and</c><00:14:09.760><c> how</c><00:14:09.910><c> the</c>

00:14:10.020 --> 00:14:10.030 align:start position:0%
expect from the community and how the
 

00:14:10.030 --> 00:14:13.170 align:start position:0%
expect from the community and how the
community<00:14:10.150><c> kind</c><00:14:10.690><c> of</c><00:14:10.810><c> can</c><00:14:11.260><c> help</c><00:14:12.130><c> you</c><00:14:12.250><c> guys</c><00:14:12.400><c> sure</c>

00:14:13.170 --> 00:14:13.180 align:start position:0%
community kind of can help you guys sure
 

00:14:13.180 --> 00:14:15.390 align:start position:0%
community kind of can help you guys sure
so<00:14:13.630><c> you</c><00:14:13.720><c> know</c><00:14:13.840><c> we're</c><00:14:14.320><c> big</c><00:14:14.470><c> fans</c><00:14:14.500><c> because</c><00:14:15.190><c> we</c>

00:14:15.390 --> 00:14:15.400 align:start position:0%
so you know we're big fans because we
 

00:14:15.400 --> 00:14:17.010 align:start position:0%
so you know we're big fans because we
believe<00:14:15.730><c> in</c><00:14:15.850><c> the</c><00:14:15.880><c> community</c><00:14:16.210><c> we</c><00:14:16.630><c> believe</c><00:14:16.900><c> in</c>

00:14:17.010 --> 00:14:17.020 align:start position:0%
believe in the community we believe in
 

00:14:17.020 --> 00:14:19.530 align:start position:0%
believe in the community we believe in
high<00:14:17.140><c> tech</c><00:14:17.440><c> we</c><00:14:17.710><c> believe</c><00:14:18.010><c> that</c><00:14:18.730><c> you</c><00:14:19.300><c> know</c><00:14:19.390><c> we</c>

00:14:19.530 --> 00:14:19.540 align:start position:0%
high tech we believe that you know we
 

00:14:19.540 --> 00:14:21.840 align:start position:0%
high tech we believe that you know we
all<00:14:19.750><c> benefit</c><00:14:20.530><c> when</c><00:14:21.010><c> we</c><00:14:21.190><c> share</c><00:14:21.460><c> the</c><00:14:21.640><c> knowledge</c>

00:14:21.840 --> 00:14:21.850 align:start position:0%
all benefit when we share the knowledge
 

00:14:21.850 --> 00:14:23.400 align:start position:0%
all benefit when we share the knowledge
and<00:14:22.240><c> the</c><00:14:22.360><c> wealth</c><00:14:22.540><c> and</c><00:14:22.750><c> the</c><00:14:22.810><c> depth</c><00:14:23.050><c> that</c><00:14:23.200><c> we</c>

00:14:23.400 --> 00:14:23.410 align:start position:0%
and the wealth and the depth that we
 

00:14:23.410 --> 00:14:25.410 align:start position:0%
and the wealth and the depth that we
have<00:14:23.620><c> it's</c><00:14:24.280><c> also</c><00:14:24.460><c> great</c><00:14:24.670><c> opportunity</c><00:14:25.180><c> to</c><00:14:25.300><c> get</c>

00:14:25.410 --> 00:14:25.420 align:start position:0%
have it's also great opportunity to get
 

00:14:25.420 --> 00:14:27.030 align:start position:0%
have it's also great opportunity to get
our<00:14:25.600><c> name</c><00:14:25.780><c> out</c><00:14:25.930><c> there</c><00:14:25.990><c> and</c><00:14:26.440><c> if</c><00:14:26.890><c> there</c><00:14:27.010><c> are</c>

00:14:27.030 --> 00:14:27.040 align:start position:0%
our name out there and if there are
 

00:14:27.040 --> 00:14:29.370 align:start position:0%
our name out there and if there are
people<00:14:27.250><c> who</c><00:14:27.580><c> are</c><00:14:27.730><c> like</c><00:14:27.910><c> looking</c><00:14:28.420><c> for</c><00:14:28.840><c> a</c><00:14:28.870><c> career</c>

00:14:29.370 --> 00:14:29.380 align:start position:0%
people who are like looking for a career
 

00:14:29.380 --> 00:14:32.100 align:start position:0%
people who are like looking for a career
in<00:14:29.710><c> big</c><00:14:30.250><c> data</c><00:14:30.430><c> or</c><00:14:30.880><c> an</c><00:14:31.000><c> attic</c><00:14:31.480><c> then</c><00:14:31.810><c> you</c><00:14:32.020><c> know</c>

00:14:32.100 --> 00:14:32.110 align:start position:0%
in big data or an attic then you know
 

00:14:32.110 --> 00:14:33.510 align:start position:0%
in big data or an attic then you know
we're<00:14:32.260><c> always</c><00:14:32.410><c> looking</c><00:14:32.680><c> and</c><00:14:32.980><c> hiring</c><00:14:33.250><c> people</c>

00:14:33.510 --> 00:14:33.520 align:start position:0%
we're always looking and hiring people
 

00:14:33.520 --> 00:14:35.670 align:start position:0%
we're always looking and hiring people
we<00:14:34.210><c> have</c><00:14:34.330><c> lots</c><00:14:34.540><c> of</c><00:14:34.660><c> opportunities</c><00:14:35.260><c> and</c><00:14:35.500><c> data</c>

00:14:35.670 --> 00:14:35.680 align:start position:0%
we have lots of opportunities and data
 

00:14:35.680 --> 00:14:39.270 align:start position:0%
we have lots of opportunities and data
and<00:14:36.070><c> data</c><00:14:36.250><c> science</c><00:14:36.850><c> in</c><00:14:37.200><c> observing</c><00:14:38.200><c> in</c><00:14:38.500><c> a</c><00:14:38.980><c> front</c>

00:14:39.270 --> 00:14:39.280 align:start position:0%
and data science in observing in a front
 

00:14:39.280 --> 00:14:41.040 align:start position:0%
and data science in observing in a front
end<00:14:39.490><c> ebooks</c><00:14:40.270><c> are</c><00:14:40.420><c> interested</c><00:14:40.840><c> you</c><00:14:40.930><c> know</c>

00:14:41.040 --> 00:14:41.050 align:start position:0%
end ebooks are interested you know
 

00:14:41.050 --> 00:14:43.290 align:start position:0%
end ebooks are interested you know
always<00:14:41.560><c> like</c><00:14:41.770><c> feel</c><00:14:42.340><c> free</c><00:14:42.370><c> to</c><00:14:42.520><c> reach</c><00:14:42.760><c> out</c><00:14:42.940><c> to</c><00:14:43.150><c> us</c>

00:14:43.290 --> 00:14:43.300 align:start position:0%
always like feel free to reach out to us
 

00:14:43.300 --> 00:14:44.010 align:start position:0%
always like feel free to reach out to us
but

00:14:44.010 --> 00:14:44.020 align:start position:0%
but
 

00:14:44.020 --> 00:14:46.320 align:start position:0%
but
that's<00:14:44.260><c> pathetic</c><00:14:44.920><c> sounds</c><00:14:45.550><c> great</c><00:14:45.880><c> and</c><00:14:45.970><c> you</c>

00:14:46.320 --> 00:14:46.330 align:start position:0%
that's pathetic sounds great and you
 

00:14:46.330 --> 00:14:47.670 align:start position:0%
that's pathetic sounds great and you
know<00:14:46.450><c> I</c><00:14:46.480><c> can't</c><00:14:46.779><c> just</c><00:14:46.870><c> say</c><00:14:47.080><c> the</c><00:14:47.230><c> locations</c>

00:14:47.670 --> 00:14:47.680 align:start position:0%
know I can't just say the locations
 

00:14:47.680 --> 00:14:49.680 align:start position:0%
know I can't just say the locations
awesome<00:14:48.040><c> in</c><00:14:48.279><c> all</c><00:14:48.399><c> the</c><00:14:48.670><c> team</c><00:14:48.820><c> is</c><00:14:48.940><c> great</c><00:14:49.089><c> so</c>

00:14:49.680 --> 00:14:49.690 align:start position:0%
awesome in all the team is great so
 

00:14:49.690 --> 00:14:50.820 align:start position:0%
awesome in all the team is great so
thank<00:14:49.839><c> you</c><00:14:49.930><c> very</c><00:14:50.020><c> much</c><00:14:50.140><c> Kevin</c><00:14:50.350><c> are</c><00:14:50.560><c> looking</c>

00:14:50.820 --> 00:14:50.830 align:start position:0%
thank you very much Kevin are looking
 

00:14:50.830 --> 00:14:52.410 align:start position:0%
thank you very much Kevin are looking
forward<00:14:51.010><c> to</c><00:14:51.100><c> the</c><00:14:51.220><c> talk</c><00:14:51.370><c> great</c><00:14:51.790><c> Thank</c><00:14:52.089><c> You</c><00:14:52.149><c> Alec</c>

00:14:52.410 --> 00:14:52.420 align:start position:0%
forward to the talk great Thank You Alec
 

00:14:52.420 --> 00:15:06.670 align:start position:0%
forward to the talk great Thank You Alec
see<00:14:52.540><c> this</c><00:14:52.839><c> bar</c><00:14:53.700><c> is</c>

00:15:06.670 --> 00:15:06.680 align:start position:0%
 
 

00:15:06.680 --> 00:15:09.880 align:start position:0%
 
[Music]

